indieBRAG is excited to be a witnesses to/and participant in the dramatic upsurge of self-publishing. Once considered a second-class citizen (or worse) in the world of publishing, self-publishing is now a force to be reckoned with; it has awakened the heretofore sleeping giants of traditional publishing. Clear evidence of this was Penguins' acquisition of Author Solutions last year. The executives at Penguin and other traditional publishers may be arrogant but they are not stupid. They seek to create a self-sustaining and highly efficient business model in which an indie author pays them to have their book published; does all the work promoting their book; and, if/when the book somehow manages to gain some meaningful measure of recognition and success, the big boys swoop in to offer the author a contract. They have, in effect, created a give and take relationship with indie authors whereby you give and they take! Only time will tell if signing a contract with a traditional publisher is something that a successful indie author will or should want. One advantage of such a deal is that a publisher can gain distribution in retail book stores; something that indie authors have great difficulty achieving. However, as eBooks…
