Audio books are now the rage or are they? You can find a wealth of reasons to do audio books from authors and readers. For those of you who follow author, Joanna Penn (a guru for book marketing!) you will know that she is a great proponent of multiple revenue streams. She encourages authors to get their books out to as many sales opportunities as possible and that certainly includes audiobooks When researching audio books and their impact we found some interesting observations: Readers like memoirs that are read by the author - Tina Fey reading her books it a great example. Fantasy and thrillers are very popular in audiobook form. Some readers hate how slow it is but now you can speed up the reading on most apps which makes for a more enjoyable experience. Like everything today, the technology is moving ahead in leaps and bounds. Audio books are now used where a reader might have watched TV before- Gyms, doing household chores etc. Again capturing an audience that might have been overlooked. I appears to me, that everyone has earphones in today- walking, riding, exercising, riding the train or just standing in line to make a purchase!…
