Audio books

Audio Books?

Audio books are now the rage or are they? You can find a wealth of reasons to do audio books from authors and readers. For those of you who follow author, Joanna Penn (a guru for book marketing!) you will know that she is a great proponent of multiple revenue streams.  She encourages authors to get their books out to as many sales opportunities as possible and that certainly includes audiobooks When researching audio books and their impact we found some interesting observations: Readers like memoirs that are read by the author - Tina Fey reading her books it a great example. Fantasy and thrillers are very popular in audiobook form. Some readers hate how slow it is but now you can speed up the reading on most apps which makes for a more enjoyable experience. Like everything today, the technology is moving ahead in leaps and bounds. Audio books are now used where a reader might have watched TV before- Gyms, doing household chores etc.  Again capturing an audience that might have been overlooked.  I appears to me, that everyone has earphones in today- walking, riding, exercising, riding the train or just standing in line to make a purchase!…

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Bob Mayer, bestselling author, talks audio books-

Bob Mayer is a West Point Graduate, Former Green Beret, CEO of Cool Gus Publishing and a NY Times Bestselling Author. He has had over 50 books published. He has sold over four million books, and is in demand as a team-building, life-changing, and leadership speaker and consultant for his Who Dares Wins: The Green Beret Way concept, which he translated into Write It Forward: a holistic program teaching writers how to be authors. He is also the Co-Creator of Cool Gus Publishing, which does both eBooks and Print On Demand, so he has experience in both traditional and non-traditional publishing. Thank you so much Bob for giving us some of your experience and wisdom on audio books. The latest sales figures tell us that ebooks significantly out number print books and that the latest trend is to have audio books. You have stated that this has been quite successful for you. We really appreciate you taking the time to share your thoughts with us and answer some questions. 1. Why do an audio book? It can be rather costly. I use the ACX program, which is a really well run system. I've invested over $50,000 in producing 30 audio…

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Audio Books-The Next New Thing! Part 1.

Here are a few highlights from the 2011 Association of American Publishers report: Total book sales in all categories hit $805.7 million • Hardcover books fell 11.3% • Paperbacks fell 19% • eBook sales increased 115.8% • Downloaded audio books increased 8.8% to $6.5million. • The fastest growing category in the iTunes App store – books! For those of you who may be skeptical about audio books – I should point out that it was just a few short years ago that no one believed eBooks would ever catch on! If you put audiobooks into your search you will find HUNDREDS of companies getting into the audiobook production business. You no longer see "never" when readers are asked how often they listen to audiobooks; everyone is now ready and willing to give audiobooks a try. The past stigma about listening to books is long past. Listeners are no longer lazy but busy! We now use audiobooks while our hands are doing other things. After all, listening to stories has been part of every culture, teaching us and entertaining us, from the beginning of time. Audiobooks are here and growing in popularity, they are the next means of getting your book…

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Recording your own Audio Books

Richard Denning's advice on recording your own audiobook - Two years ago I recorded The Amber Treasure and released it in episodes via This is a US-based site that will publish audio books. It also feeds them to Itunes again as podcast episodes. Over a couple of years, the book had 300+ downloads and some good feedback. As a first experiment in recording audiobooks, it was not a bad way to go. Recently I decided to move forward and look to record some of my other books and I am using whom I met at the New Writers UK Fair. (This annual event at Nottingham in November is a gathering of self-published authors, associated folk such as editors and agents, etc). I don't find I sell many books there BUT as a place to network and make contacts it is useful. They are taking both The Amber Treasure and Child of Loki (which I am currently recording). My "home studio" is very basic. It consists of A)This PC B)A free to download copy of Audactity Which is a recording and editing programme. C)A Shure FM 58 XLR microphone . This was recommended to me by several pod-casters as…

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Audio book for no investment!

    Did you know that you can have a professionally developed audio book for no investment? Yes, it's true. One thing I sigh about continually is how many people try to sell to us authors. Classes, webinars, conferences, marketing, and on and on. Don't get me wrong; I participate in these activities as much as I can. Many are helpful and work to promote our books, but costly none the same. I have recently found a way to drive more revenue out of the book I already wrote by getting it produced as an audio book! It's true! Sandy Weaver Carman of Voicework on Demand, Inc. is in the business of helping authors grow their "revenue river". Here is how you get started. Amazon has a company called ACX. ACX walks you through registering and uploading your book for auditions. That was actually very fun and extremely rewarding to hear people read your book in character. Then you chose the narrator that you feel captured the essence of your story and you are on your way. You review each chapter and if there is anything you want reread, you let the narrator know and they will redo any…

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