Authors' Chat

More Thoughts on the Newsletter Rage-

  A reader’s thoughts First of all, let me say that, at times, I like getting newsletters from my favorite authors- but it can be over done! Most of the time I am the one who seeks out subscription on their newsletter but I am definitely not a fan of being “forced” to sign up when visiting a website. Pop ups that require you to sign up for the newsletter to allow you onto the website really annoy me – not what an author wants!  I actually think this may discourage some people who are just browsing and getting to know you as an author.  Getting an email for your list is not as important as winning a fan!  I have found that sometimes I sign up just to get a look at the authors website  and his/her books and then when the emails come pouring in, I unsubscribe, and I am sure I am not alone. The big question is Do Newsletters turn into sales?  I’m not sure.  I don’t think that forcing subscribers to sign up for your subscription is helpful and too many emails is soon considered spam.  Where I do think it is helpful is when…

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Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not

“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal. Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news. This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty  letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally. Then there’s the newer type of newsletter which is like an advertising circular that aims at getting new customers. It’s all about marketing. It’s the latter I have the most trouble with. (So does KKR) but if you’ve got a lot of marketing savvy, it may work for you. Unfortunately I personally have negative reaction aggressive marketing, so I’m not comfortable with doing it myself. Should You…

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Another Tasty Idea and a Great Book!

Kitchen Brigade by Laurie Boris Dystopian novels have a long and popular history, from classics such as The Time Machine, Brave New World and 1984 to the more modern Hunger Games, The Handmaid’s Tale and Divergent.  Some take place in a specific time and place and some are vague or fantasies. Some dystopian novels use unknown tyrants while others use current US rivals, such as the Chinese, Cubans or Russians. That is the route of The Kitchen Rivals by Laurie Boris, which uses a specific enemy, the Russians and their allies, the Cubans, as the tyrannical rulers who have taken over the eastern part of the US. Its setting is also specific, taking place in the Hudson Valley, where the author lives. Laurie skillfully places the main scenes in the kitchen, where main character Valerie, now called Three, with her fellow chefs, including Chef Svetlana, under whom she had previously studied at the Culinary Institute of America create meals for the general, his staff and visitors. Food is an important focus in the novel.  While the kitchen chefs are prisoners, food still provides joy, love and artistry. It is used as payment, as for chef Four, and used horribly, as when the child Tomàs is forced to taste food in case…

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It’s a Tough Market for Authors

When it dawned on me last year that I was making less money but spending more time promoting and marketing my books than I did three years earlier when I had fewer to offer, I decided to take a break from writing and focus on what I was doing wrong. Since my marketing strategy hadn’t changed during these years, I was pretty sure it was the industry that had changed around me, and I had to understand this in order to turn things around. First, I looked at some statistics. According to Bowker (U.S. agent for issuing International Standard Book Numbers—ISBNs) and Amazon (who controls the retail book market and e-book publishing market), the number of new books published has risen in double digits each year for the past several years, meaning our competition keeps getting increasingly stiffer with time. The influx of self-published books in particular has driven these numbers up with an increase of more than 70% since 2013 (according to the Authors Guild 2018 Income Survey). Book promotion sites have changed too—many of them have gone to the wayside; new ones pop up all the time; and others have grown in size with the rest of the industry,…

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A Thriller & a Burger (Vegan) – Perfect!

Of Half a Mind                                                                                                                                                                                                                            by Bruce M. Perrin Stanley Milgrom’s famous studies on obedience, prodded by bullying and authority, comes to life in Bruce Perrin’s Of Half a Mind. While both are ostensibly about memory and learning, they are in fact about submission and subservience to authority. Milgrom’s studies, of course, were at Yale with students who went home, disturbed after what they thought they had done. [No one was actually electrically shocked or hurt in any way.] Bruce commented, “Stanley Milgram’s studies in the 1960’s and 1970’s revealed an unexpected dark…

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Author Janie Dempsey Watts- In Praise of indieBRAG!

Mama taught me not to brag, and when I first started trying to promote my books, I was haunted by her words. Now, the Indie B.R.A.G. Medallion does the bragging for me. I explain to potential readers that this award signifies a book is of high quality and is worth their time. While at book events, I often point to the gold seal and explain that a panel of readers from around the world recommends my book. Thank you Indie B.R.A.G.  Mama would be proud! Janie Dempsey Watts, author of three B.R.A.G. Medallion books, Return to Taylor’s Crossing; Mothers, Sons, Beloveds, and Other Strangers; and Pap Pap Goes to Paris, and so does Ricky Author Janie Dempsey Watts

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Author victoria Thurman – In Praise of indieBRAG!

“When I received my B.R.A.G. Medallion 7 years ago, I had no idea the depth and breadth of the organization. Nor did I know to what extent the honor afforded me. Geri Clouston is one of the best cheerleaders a self-published author could have. She and her team do the very best to rotate recognition and spotlight different books in different and unique ways. I am very proud to have my book included in this elite group.” Victoria Thurman                                                                                                                                                                                                                 Author of The Dating Dilemma of Delilah Dunnfield Find this award winning book here  

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A Wonderful Book, A Lovely Playground and a Snack- what could be more Fun!

Dana Deserves a Playground Too by Yael Manor Sometimes you just fall in love with a book, the illustrations, the characters and the story.  And that is what has happened here. Yael Manor has written a story for children that needs telling.  Dana is a young girl with a loving family and friends. She goes to the playground where her friends are playing happily. Dana is in a wheelchair and there is nothing there that she can do.  Not the swings, not the carousel, not the slide or the climbing equipment. Yael’s point is that Dana is not alone. Most community or school playgrounds simply do not welcome children who are physically challenged. Children like Dana are excluded from playing with friends. She told me how she was inspired to write this story.  “One day, I came across a story on Facebook about a woman who met a father and daughter at the playground. Due to a disability, the girl was confined to a wheelchair and unable to enjoy any of the playground facilities. All she could do was put her doll in the swing and push it, which caused great sorrow for her and her father. This story gave me the inspiration to write…

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Make a Cosmo, put up your feet and enjoy Been Searching for You!

  Nicole Evelina's Been Searching for You One might subtitle this book, “Searching for Romance in the Cold, Single World.” Each of Nicole Evelina’s characters handles being a singleton in individual ways. Annabeth Coe, the main character is a romantic, searching for “the head-over-heels heart-melting love,” while still recovering from a years ago disastrous boyfriend, Nick. Mia, her sexy good friend has no loyalties to her boyfriend or anyone else, we find. Miles, Annabeth’s best friend and work colleague, is Mia’s beleaguered boyfriend. Laine, Annabeth’s boss, is a career woman. Victor, a painter on the way to being discovered, seems to be a good fit until his career proves to need a more “perfect” partner. Alex, a literature professor, is still mourning his last girlfriend. Annabeth has a birthday tradition: she writes to her dream man and refuses to accept anything but her vision of a romantic partner. She’s pushed by friends and family to open herself to dating. “Where’s your boyfriend?” “You aren’t getting any younger.” “Tick-tock.” Like her main character, Annabeth, the author is in public relations and an historic fiction writer. Annabeth would rather stay at home with a good book and glass of wine rather than…

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Helen Hollick visits with Dr. Daniel M. Walker

NanoMorphosis by Marla L. Anderson In the year 2183, climate change ravages Earth, a man-made plague has forced millions into segregated camps, and the hope of expanding to a new world has withered from fear of another alien attack. At the age of ten, Daniel Walker witnessed first contact. The event left him orphaned, traumatized and reluctantly famous as the sole survivor. Driven to carry on the work of his parents, he puts his fame to use with the help of the woman he loves, and gains the financial and political support needed to colonize a new world. Unfortunately, in the process, he turns a potential ally, Cadmon Dhyre, into a determined foe. You can find Helen Hollicks interview with Daniel M. Walker at @ Novel Conversations Author Marla L. Anderson Learn more about author Marla Anderson at her website

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