Marketing an indie Book

IT’S YOUR BOOK LAUNCH…PARTY IF YOU WANT TO

 Lorraine Devon Wilke- Author There are lots of rules in the writing game. LOTS. Ask anyone in the biz for advice, do a little research on norms and protocols, get active in social media groups on the topic, and you’ll be bombarded with generalized and specific do's and don'ts, articles with titles like, “the 10 most important rules of writing,” debates around, “are you an author or a writer?”, and certainly lists of what to avoid, what to absolutely avoid, and how to “do things right.” In the swirling eddy of contradictions and occasional hits of inspiration you will likely get… exhausted. But take a deep breath and know that, in the midst of all that information, you can glean enough good advice and worthwhile input to create your own set of protocols and preferences to fit your style, while still getting the job done. Here’s the trick: You have to be selective. You have to curate that advice. You have to experiment on your own to discover what you agree with, what you don’t. Let’s take the “book launch.” Now, there’s a topic that inspires prodigious amounts of opinion. Just this week I read a lengthy blog filled with…

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Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not

“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal. Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news. This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty  letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally. Then there’s the newer type of newsletter which is like an advertising circular that aims at getting new customers. It’s all about marketing. It’s the latter I have the most trouble with. (So does KKR) but if you’ve got a lot of marketing savvy, it may work for you. Unfortunately I personally have negative reaction aggressive marketing, so I’m not comfortable with doing it myself. Should You…

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It’s a Tough Market for Authors

                          Florence Osmund                                                                                                                                                                                                                  Author and Contributor When it dawned on me last year that I was making less money but spending more time promoting and marketing my books than I did three years earlier when I had fewer to offer, I decided to take a break from writing and focus on what I was doing wrong. Since my marketing strategy hadn’t changed during these years, I was pretty sure it was the industry that had changed around me, and I had to understand this in…

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Promo Stacking- what is it, and how do I do it?

Promo Stacking For indie Authors Ricci Wolman Written Word Media Ricci Wolman of Written Word Media gave a great presentation on Promo Stacking at the 2018 Book Baby Conference in Philadelphia. Although the idea seems obvious, I think most of us don't take the time to do it correctly.  We all know that we must do some book promotion - they don't usually do themselves!  But how and when is the most effective and economical way to do it. What is Promo Stacking? It is running multiple coordinated marketing campaigns Within a set time frame With the goal of increasing the sales and rank of a specific title or series. Why do Amazon algorithms matter? Working with amazon is essential!  Amazon is about to hit a new milestone capturing 50% of the retail ecommerce in the United States, dwarfing all other sellers. Amazon uses sales rank to support search placement, getting your book into a visible placement will increase sales- so sales increase sales! We’ve all noticed the bar below books saying “Customers who bought this item also bought…” Well, getting your books listed will involve the Amazon Algorithm recognizing your book. Why do book promotions You want to feed…

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Record Your Own Audiobook for Audible

Should you do an audiobook? This was probably the most often asked question at the Book Baby Independent Author Conference 2018 held in Philadelphia the first weekend in November and the answer is "YES"! Audio books (although not actually new) are the "new" big thing.  Just as, not that many years ago, when ebooks hit the publishing world and exploded, the market for audiobooks is now exploding and it seems it is time to jump in. Two time B.R.A.G.Medallion author, Travis Bow has shared the "how to" of doing an audiobook! "It doesn't take a studio or an audio engineering degree to record your own audiobook and sell it on Audible. With a $130 microphone, some free software, and a little persistence, you can make top-notch audio, and Audible's Audiobook Creation Exchange interface makes it super straightforward to get your book on sale on the largest Audiobook platform in the world. Having gone through this process three times with my books Thane and King's Table and my short story The Three, I've had to glean information from dozens of partial (often conflicting) tutorials, and I've discovered a lot by trial and error. This is my attempt to put it all together in a step-by-step guide that anyone…

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Advice from Steena Holmes “Branding with Intent”

Writers: Don’t Give In To The Pressure By Steena Holmes on Apr 05, 2018 02:23 pm If you are a writer, raise your hand if you feel the pressure to rush your process and just get those books out. (my hand is raised and I know yours are too!) There are so many factors to this rush: bills are piling up so many of your writing friends are releasing books in quick succession you keep hearing this is the only way to get noticed (ie. 90 day window) any other number of reasons to feel like you’re missing out Can I say something that might be against the norm? Stop. Slow down. Don’t panic. I know, I know, easy enough to say, but hard to accomplish, right? I’ve been there, in your shoes when I saw my income going down and my bills piling up. When I would hear of others talk about their numbers and stepped back so no one would notice me and ask how I was doing. When I would visit different FB writing groups and the advice was to write/publish/repeat as fast as you can in order to increase your visibility. Every time I would hear…

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What’s in a Media Kit?

A Media Kit can be a useful way to gather all the info about you, as an author, and your book.  We asked Marisa to share her terrific MK with us- I’m a self-published debut author and a proud owner of an indieBRAG Medallion Award. My book, GOODBYE To Italia, is a family story, and was published in 2016 but only a year later have I created a Media Kit (MK). An MK is defined as containing information about your business, product or an event. I did have a one-pager that in loose terms met this criteria. But in such a competitive world and a global market, it really is necessary to have a more professional approach. Thanks to my publishing and marketing mentor, Ocean Reeve, he provided me with a couple of examples of what an MK should look like. He also gave me a kind but strong talking to. Duly subdued, I reviewed the relevant documents and sat down one weekend to create my own. Not for me was a 15-page MK although if that’s what you want to do that’s your choice. Instead, I wanted to relay the messages as effectively and succinctly as possible. Not wanting…

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Blogging for your Readers!

Maria Grace Though Maria Grace has been writing fiction since she was ten years old, those early efforts happily reside in a file drawer and are unlikely to see the light of day again, for which many are grateful. After penning five file-drawer novels in high school, she took a break from writing to pursue college and earn her doctorate in Educational Psychology. After 16 years of university teaching, she returned to her first love, fiction writing.   She has one husband and one grandson, two graduate degrees and two black belts, three sons, four undergraduate majors, five nieces, is starting her sixth year blogging on Random Bits of Fascination, has built seven websites, attended eight English country dance balls, sewn nine Regency era costumes, and shared her life with ten cats. We are so fortunate to have the very gifted writer Maria Grace (4 X B.R.A.G.Medallion Honoree author!) join us today to share some thoughts and information about her very successful blog.   Marie, I love your website!  I am a fan of your books and always look forward to posts and info you share on your site. There are so many different types of websites from authors- some…

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“Branding” with best selling author Steena Holmes

  Steen Holmes is a New York Times and USA Today bestselling author who has sold over 2 million copies of her books. She is a sought after speaker on the subject of indie publishing and branding.  We are very pleased to have Steena Holmes, B.R.A.G .Medallion Honoree author of Finding Emma, join us here to share her thoughts and expertise. First of all, let me congratulate you, Steena, on all your success--selling books is not easy! For all self-published authors out there, I am taking a big step beyond giving advice on writing.  By the time a book gets to us at indieBRAG, learning how to write and asking advice about publishing a book is in the past.  We assume that when an author submits their book to us they are confident it is well written, edited, formatted and has an appealing cover.  If not, it probably will not make it to our library. So Steena, let’s talk about what you are an expert on--marketing and selling books. How important is finding your audience and how do you do that? For me, knowing my audience, finding those readers – that’s more important than anything else after the book. If…

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Ingredients In Story-Telling That Impact A Reader’s Imagination

Anna Castle on Marketing Definition of marketing by Merriam Webster: The act or process of selling or purchasing in a marke; The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving goods from producer to consumer. For most authors who love writing, marketing is the most difficult and least enjoyable part of being a self-published author!  We have invited author multi award winning B.R.A.G.Medallion Honoree author, Anna Castle here to share some of her thoughts on the process- When partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough…

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