Marketing an indie Book

What’s in a Media Kit?

A Media Kit can be a useful way to gather all the info about you, as an author, and your book.  We asked Marisa to share her terrific MK with us- I’m a self-published debut author and a proud owner of an indieBRAG Medallion Award. My book, GOODBYE To Italia, is a family story, and was published in 2016 but only a year later have I created a Media Kit (MK). An MK is defined as containing information about your business, product or an event. I did have a one-pager that in loose terms met this criteria. But in such a competitive world and a global market, it really is necessary to have a more professional approach. Thanks to my publishing and marketing mentor, Ocean Reeve, he provided me with a couple of examples of what an MK should look like. He also gave me a kind but strong talking to. Duly subdued, I reviewed the relevant documents and sat down one weekend to create my own. Not for me was a 15-page MK although if that’s what you want to do that’s your choice. Instead, I wanted to relay the messages as effectively and succinctly as possible. Not wanting…

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Blogging for your Readers!

Maria Grace Though Maria Grace has been writing fiction since she was ten years old, those early efforts happily reside in a file drawer and are unlikely to see the light of day again, for which many are grateful. After penning five file-drawer novels in high school, she took a break from writing to pursue college and earn her doctorate in Educational Psychology. After 16 years of university teaching, she returned to her first love, fiction writing.   She has one husband and one grandson, two graduate degrees and two black belts, three sons, four undergraduate majors, five nieces, is starting her sixth year blogging on Random Bits of Fascination, has built seven websites, attended eight English country dance balls, sewn nine Regency era costumes, and shared her life with ten cats. We are so fortunate to have the very gifted writer Maria Grace (4 X B.R.A.G.Medallion Honoree author!) join us today to share some thoughts and information about her very successful blog.   Marie, I love your website!  I am a fan of your books and always look forward to posts and info you share on your site. There are so many different types of websites from authors- some…

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“Branding” with best selling author Steena Holmes

  Steen Holmes is a New York Times and USA Today bestselling author who has sold over 2 million copies of her books. She is a sought after speaker on the subject of indie publishing and branding.  We are very pleased to have Steena Holmes, B.R.A.G .Medallion Honoree author of Finding Emma, join us here to share her thoughts and expertise. First of all, let me congratulate you, Steena, on all your success--selling books is not easy! For all self-published authors out there, I am taking a big step beyond giving advice on writing.  By the time a book gets to us at indieBRAG, learning how to write and asking advice about publishing a book is in the past.  We assume that when an author submits their book to us they are confident it is well written, edited, formatted and has an appealing cover.  If not, it probably will not make it to our library. So Steena, let’s talk about what you are an expert on--marketing and selling books. How important is finding your audience and how do you do that? For me, knowing my audience, finding those readers – that’s more important than anything else after the book. If…

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Ingredients In Story-Telling That Impact A Reader’s Imagination

Anna Castle on Marketing Definition of marketing by Merriam Webster: The act or process of selling or purchasing in a marke; The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving goods from producer to consumer. For most authors who love writing, marketing is the most difficult and least enjoyable part of being a self-published author!  We have invited author multi award winning B.R.A.G.Medallion Honoree author, Anna Castle here to share some of her thoughts on the process- When partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough…

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One Reader’s Voice Out Loud with Alison

Our readers are the foundation of what makes indieBRAG unique.  They not only select the books to become the next B.R.A.G. Medallion Honoree but give feedback to our authors. This feedback is important not only to the authors but to the reader as well. Readers carry a lot of weight in what we regard as quality in self-publishing. Not only that but how readers see author’s platforms and performance on social media. Today Alison is sharing with us her thoughts about authors promoting on social media.  indieBRAG: How do I find books and what do I think of social media and books? I find books through personal recommendation, social media and reviews in mainstream media. Not all social media is effective at promoting books and authors need to experiment to find out what works best for their genre. indieBRAG: Do you go to an author's website or social media when looking for a book or do you usually pick a book based on a search on sites such as amazon? I will go to an author's website and social media to find out more about them and what else they've written. I don't choose a book directly from a retail site;…

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Traditionally published authors are not your enemy!

Self- Publishing vs. Traditionally Published - let the war begin! Self-published authors are not competing with other self-published authors but ALL authors. Once a book is available for sale, it must be up to the standard that readers expect from all good books. You rarely get a second chance for a good first impression!  Once you put out a book that lacks professionalism, readers will be less likely to try your next book.  This can be a very difficult hurdle to get over. Traditionally published authors are not your enemy.  Most traditionally published authors don’t have any advantages that you can’t achieve. Traditionally Published books are: Edited by the publisher Cover art is done by the publisher Some help with promotion is provided- most is expected from the author unless they have high sales. Lower royalty payments Self- Published books are: Editing is provided by the author Cover provided by the author Promotion done by the author Higher royalty payments. If a SP author pays for professional help, they will probably come out about equal in money made. Doing the work requires time and money but the author maintains complete control- something that is often very important. The self-publishing community…

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Throwing Donuts from Behind a Wall – Marketing your Indie Book Online

How to market your book? Well, the hard part is writing it. After that it’s easy; you just stick it on Amazon and sit back and count the money as it rolls in. Oh wait, I wasn’t asked to write a piece of fiction… So, ignore that first sentence. Except, naively, that is pretty much the way I approached things in the beginning. After all, how can you know, when you’ve just published a book, what to do next? I don’t have a marketing or statistics degree. I’m not naturally ‘pushy’ (and I don’t mean that word pejoratively.) In common with many authors, I suspect, I am an introvert. I communicate by writing, be it books, articles, or messages on Facebook. Face to face, I could no more brazenly ask someone to buy my book than I could gracefully roller-skate backwards whilst wrestling an irate baboon. So this is not a piece about book fairs, organising talks or book signings. I actually live such a long way away from anywhere that few would be worth my while, financially, or logistically. Pavement pounding is not an option for me. But it is possible to market ‘remotely’, and writers, unlike singers or…

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The Art Of Book Marketing with Anna Castle

We would like to welcome B.R.A.G. Medallion Honoree Anna Castle today to talk with us about her book marketing.  Anna, when partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough for BookBub, but I’ve had good results from FussyLibrarian and Booksends. This month I’m trying BookAdrenaline, which is strictly mysteries and thrillers and only $8! These services have large numbers of subscribers -- usually in the tens of thousands -- who sign up because they want selected bargains. These are often voracious readers, like I used to be before I started reading…

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Quality is important!

Self- Publishing Self-published authors are not competing with other self-published authors but ALL authors. Once a book is available for sale, it must be up to the standard that readers expect from all good books. You rarely get a second chance for a good first impression!  Once you put out a book that lacks professionalism, readers will be less likely to try your next book.  This can be a very difficult hurdle to get over. Traditionally published authors are not your enemy.  Most traditionally published authors don’t have any advantages that you can’t achieve. Traditionally Published books are: Edited by the publisher Cover art is done by the publisher Some help with promotion is provided- most is expected from the author unless they have high sales. Lower royalty payments Self- Published books are: Editing is provided by the author Cover provided by the author Promotion done by the author Higher royalty payments. If a SP author pays for professional help, they will probably come out about equal in money made. Doing the work requires time and money but the author maintains complete control- something that is often very important. The self-publishing community is very generous in advice and with a…

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How to Use a Free Short Story to Entice New Readers

Stephanie: I love the idea of authors offering a short story for free when people sign up for their mailing list. That is a great marketing strategy and as a reader myself, it really helps me to decide if the author’s work is something I want to invest my time and money in.  Deborah Swift -B.R.A.G. Medallion Honoree does this and I have asked her here today to talk with us about that and she gives a list of benefits in doing so…Thank you, Deborah. Please share your experience. I write under two separate personas – Davina Blake who writes WW2 fiction, and Deborah Swift who is currently writing a big book set in the 17th century. My husband says Davina Blake is not as grouchy as Deborah Swift! Just before Christmas, longing for a breather from my long novel, I decided to swap personas and leave the Deborah Swift book (then 300 pages long) and write something shorter. Feeling a bit Christmassy, I had an idea for a short story with a winter theme, and hit upon the idea of making it a free gift to my Newsletter subscribers, and any other readers or bloggers I’d come into contact…

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