Book Marketing

Advice from Steena Holmes “Branding with Intent”

Writers: Don’t Give In To The Pressure By Steena Holmes on Apr 05, 2018 02:23 pm If you are a writer, raise your hand if you feel the pressure to rush your process and just get those books out. (my hand is raised and I know yours are too!) There are so many factors to this rush: bills are piling up so many of your writing friends are releasing books in quick succession you keep hearing this is the only way to get noticed (ie. 90 day window) any other number of reasons to feel like you’re missing out Can I say something that might be against the norm? Stop. Slow down. Don’t panic. I know, I know, easy enough to say, but hard to accomplish, right? I’ve been there, in your shoes when I saw my income going down and my bills piling up. When I would hear of others talk about their numbers and stepped back so no one would notice me and ask how I was doing. When I would visit different FB writing groups and the advice was to write/publish/repeat as fast as you can in order to increase your visibility. Every time I would hear…

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“Branding” with best selling author Steena Holmes

  Steen Holmes is a New York Times and USA Today bestselling author who has sold over 2 million copies of her books. She is a sought after speaker on the subject of indie publishing and branding.  We are very pleased to have Steena Holmes, B.R.A.G .Medallion Honoree author of Finding Emma, join us here to share her thoughts and expertise. First of all, let me congratulate you, Steena, on all your success--selling books is not easy! For all self-published authors out there, I am taking a big step beyond giving advice on writing.  By the time a book gets to us at indieBRAG, learning how to write and asking advice about publishing a book is in the past.  We assume that when an author submits their book to us they are confident it is well written, edited, formatted and has an appealing cover.  If not, it probably will not make it to our library. So Steena, let’s talk about what you are an expert on--marketing and selling books. How important is finding your audience and how do you do that? For me, knowing my audience, finding those readers – that’s more important than anything else after the book. If…

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Ingredients In Story-Telling That Impact A Reader’s Imagination

Anna Castle on Marketing Definition of marketing by Merriam Webster: The act or process of selling or purchasing in a marke; The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving goods from producer to consumer. For most authors who love writing, marketing is the most difficult and least enjoyable part of being a self-published author!  We have invited author multi award winning B.R.A.G.Medallion Honoree author, Anna Castle here to share some of her thoughts on the process- When partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough…

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How to Use a Free Short Story to Entice New Readers

Stephanie: I love the idea of authors offering a short story for free when people sign up for their mailing list. That is a great marketing strategy and as a reader myself, it really helps me to decide if the author’s work is something I want to invest my time and money in.  Deborah Swift -B.R.A.G. Medallion Honoree does this and I have asked her here today to talk with us about that and she gives a list of benefits in doing so…Thank you, Deborah. Please share your experience. I write under two separate personas – Davina Blake who writes WW2 fiction, and Deborah Swift who is currently writing a big book set in the 17th century. My husband says Davina Blake is not as grouchy as Deborah Swift! Just before Christmas, longing for a breather from my long novel, I decided to swap personas and leave the Deborah Swift book (then 300 pages long) and write something shorter. Feeling a bit Christmassy, I had an idea for a short story with a winter theme, and hit upon the idea of making it a free gift to my Newsletter subscribers, and any other readers or bloggers I’d come into contact…

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Getting out there …

By G.J. Reilly-B.R.A.G. Medallion Honoree  Usually, I’d start a piece on marketing with “So, you’ve got a brand new, shiny book to sell”, or something of that ilk. But today, it really isn’t working. I could also begin with “Have you ever watched an hour of TV and noticed how many times we get blasted with the same old garbage?” and I’m sure that would probably ring a few bells too. The truth is, if you’re reading this blog, or have any connection at all to Indie BRAG, you’ve done your research and are already marketing your books in some way. So, there’s little point in my spouting analogies at you, or selling you a marketing solution that only works for a small minority of people. So you have a brand new, shiny book to sell. If you’re an author who sells through Amazon, then all you have to do is find your listing to see just how many others are doing the same. The question is: why is it that X many books are higher in the chart than yours (even if you’re in the enviable position of only having 2 or 3 above you)? Okay, here’s a quick…

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Three Axioms

Martha Kennedy Award winning Author of BragMedallion Honorees, Martin of Gfenn and Savior As a writer, I’ve learned a few pretty obvious lessons, but, as I have the learning style of a crash test dummy, I had to discover them for myself. It comes down to three axioms. Axiom 1 — Give your ardor time to cool before submitting your work. While it’s cooling… Axiom 2 — Get help with proofreading, solicit comments and help from friends, then hire a professional editor. Axiom 3 — Stay true to your work. ********** Axiom 1 — Submit in haste, repent at leisure.  OR…Don’t do anything with your manuscript while you’re in love with it. Love is blind. In 2005, when I finished (and proofread [see Axiom 2]) the initial, complete 500 manuscript pages of Martin of Gfenn, I was so INFATUATED with it that I couldn’t see that it was an overwritten, error-riddled, repetitive nightmare. Four years later, looking at it with clearer eyes, I saw the full horror of my prose. Unfortunately, I’d already queried every possible agent. I decided (as the revised book was exponentially better than the unrevised book) to query them again. Yes, this is the biggest “NO!…

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How to Wrap Your Mind around Selling Books Without Warping It

A Marketing Paradigm By Jo Sparkes -B.R.A.G. Medallion Honoree Being an indie author means freedom to explore, try new things. It means being uncoupled from editor notes and publisher calendars. It also means book sales are your responsibility. So I developed – in the school of hard knocks – my own grasp of marketing. It’s remarkably naïve, possibly dim-witted. But it does keep me focused on the forest after tripping over tree roots. First, I learned to drop any emotions that the word ‘marketing’ stirs. Fears of rejection, failure, and that evil nemesis self-doubt. Honestly, they’re useless here. So if any of these worries sneak up on you, just think of all the truly awful stuff shamelessly hawked at us every day. You know what I mean. Rondo knives, vaginal douches. Superman versus Batman. Now, with emotions gone, let’s define this marketing thing as a three step process. Our goal: tons of people rush to buy our book, avidly read it and then race to tell everyone how wonderful it was. The word of mouth is so powerful that nothing else matters. Sweet, huh? Achieving this nirvana depends on three things. Let’s continue working backwards – which ought to warn…

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Writing Across Genres: How Boldly Following Your Inspiration Can Change Your Destiny

By Sheri Fink A few years ago, a reporter asked me what I’m working on next and I revealed for the first time that I was writing a draft of a romance novel. Seeing that was known only as a children’s author, she followed up with, “Have you ever seen anyone successfully transition beyond the children’s box into women’s fiction?” I paused for a moment and then responded that I didn’t understand the question because I didn’t believe in her “box.” I guess I’ve never believed in the “box.” Instead, I’m something of a free spirit when it comes to writing. I believe in writing from the heart. That means being willing to join your characters on wild and unpredictable adventures. I’m a “pantser” when it comes to writing and I’m often amazed at where they take me, especially when my latest characters took me into the world of romance. I guess readers might have been wondering, “What does a children’s author know about romance?” What does anyone know about romance? I definitely don’t have all the answers, but I’m a hopeful romantic with a vivid imagination for writing a fictional romance. It would be easier to choose the comfort…

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Marketing Your Book(s) by Alison Morton

Why marketing? Publishing a book yourself is fun as well as hard work. But if you are going to sell your book, you need to adopt some commercial principles and practicalities. We often hear “sales and marketing” bracketed together, but they are two distinctly different things, although intimately connected. Marketing as a way of building awareness of yourself, your work and your brand, thus creating a demand in the customer’s mind so that they will seek you out – basically, the battle for the mind. Sales, on the other hand, is focused on persuading the customer to buy by meeting a need at the right time. But readers can be turned off by overly aggressive sales tactics. Now I love talking to readers face to face and sharing the fun and fascination of my Roma Nova books with them. But there’s a lot of work leading up to the point when you sell that reader your book, and that’s all about marketing. So let’s get down to marketing The pre-requisite is a good product. A well-edited story, with professional layout and design, a great back cover blurb and stunning cover are all taken as given. (Well, the B.R.A.G. Medallion award…

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Is it worth the effort to actually get your book on these shelves?

  Doesn’t it seem like a dream come true to get your book into a book store such as Barnes and Noble?  Ah, to see your book flying off the shelves in a “real” book store….. a store with thousands of books; hundreds in your genre; many traditionally published by the big guys; all languishing, sad and unnoticed. How do you feel about this?  Is it worth the effort to actually get you book on these shelves?  I wonder.  It is a fact that the big publishers are making a great deal of money- reportedly more than ever and even less to the authors than previously.  The world hasn’t turned exclusively to the online retailers yet.  There are still those readers who want to hold a book –even if the price between a print books and ebook can be extreme.  The usual cry is “what is better selling 2 books at $30 each or 20 at $3.  I would say the 20 books because the more readers you have the better chance you have of establishing the much desired word-of-mouth needed to make your book a best seller (not necessarily a big money maker).  I believe the success of a…

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