How to Use a Free Short Story to Entice New Readers

Stephanie: I love the idea of authors offering a short story for free when people sign up for their mailing list. That is a great marketing strategy and as a reader myself, it really helps me to decide if the author’s work is something I want to invest my time and money in.  Deborah Swift -B.R.A.G. Medallion Honoree does this and I have asked her here today to talk with us about that and she gives a list of benefits in doing so…Thank you, Deborah. Please share your experience. I write under two separate personas – Davina Blake who writes WW2 fiction, and Deborah Swift who is currently writing a big book set in the 17th century. My husband says Davina Blake is not as grouchy as Deborah Swift! Just before Christmas, longing for a breather from my long novel, I decided to swap personas and leave the Deborah Swift book (then 300 pages long) and write something shorter. Feeling a bit Christmassy, I had an idea for a short story with a winter theme, and hit upon the idea of making it a free gift to my Newsletter subscribers, and any other readers or bloggers I’d come into contact…

Read More