Words of Wisdom

indieBRAG @ IAC

  The information and ideas I would like to share with you come from many of the 800 authors that have received the B.R.A.G.Medallion.  They are eager to share the “off the grid” ideas they have used! The thing that will make any book a bestseller is word of mouth.  Donating or giving your books away selectively is a way of generating word of mouth chatter.   1.  Contact high traffic stores, cafes, shops to leave behind books.   Authors have had success in leaving their books in any place that have “open” bookshelves like Starbucks Make new fans by leaving your book! One author left his books on the reading shelf at his fitness club and was pleased to see in go in and out frequently – hopefully winning new fans. If you only have an ebook- leave bookmarks or literature about your book and how to purchase it.   2.  Join with other authors to do promotions or events Three of our mystery authors got together and did a promotion calling themselves "The Mystical Mystery Sisters". Here is what they did: booked places on book blogs to host their guest posts and promote their giveaway ran a giveaway on Rafflecopter…

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A Ghost Story & Pumpkin Soup for Halloween!

  Foodie Lit Definition: a genre  of novels and memoirs filled with stories and recipes Susan indieBRAG Foodie Lit Blogger By Patti Davis    The Blue Hour by Patti Davis The Blue Hour is dusk, that time between day and night that slips in silently, a few moments each day. It was Joshua Baron’s favorite time of day, a peaceful time when the world’s edges begin to blur. For an alone boy like Joshua, it was a time he was content, at one with nature and free from people, who could be bothersome. The Blue Hour is one of those wonderful books that is part fairy tale, part allegory, part time-slip and… part mean adolescent bullying. It is for young adults and adults alike, in the way that The Little Prince, Alice in Wonderland or The Giver are.  It has a clear message yet the characters, the magic and the quest are expertly woven together from the first to the last word, so the book is not moralistic. It is haunting, a perfect Halloween read. The Barons move to small town Clearoak to escape LA and its lack of civility, charm and freedom to be safe. The run down house is rehabilitated; Josh’s room is painted blue…

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Marketing Strategy!

Good to have you join us Misty.  Thank you coming and sharing your thoughts on marketing- “You seem to be having some success in your marketing. I know other authors are always interested in what a successful author does.”   If you define ‘success’ as making savvy business decisions by placing ideas on a dartboard and then putting a blindfold over your eyes and playing a game of chance… well, then, yes, yes, I am successful at marketing. Just kidding, sort of. In actuality, the best way to learn and grow is to network. Meet fellow authors in your genre and industry, especially the ones who are cleverer and more experienced than you are (I begrudgingly admit).  When I first self-published in December of 2017 I was in for a rude awakening. Little did I know that marketing would be tougher than finishing my first novel that I’d been working on since 2012. I am a young adult author  so I felt it in my best interest to seek out my peers. So I decided to join a closed Facebook group called “An Alliance of Young Adult Authors”. Best decision I've ever made. If you’re like me and you like to stay low-key, maybe…

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Imperial Passions and Olives, Nuts & Bread!

  Foodie Lit Definition: a genre  of novels and memoirs filled with stories and recipes   Susan indieBRAG Foodie Lit Blogger By Eileen Stephenson   Byzantium in 1039 is not a time and place known well to many in the modern western world. The author sweeps away many misconceptions in her historical novel, Imperial Passions.  One  fascinating view is of the role of women. While medieval women had few rights in most parts of the world, Eileen shared with me that “Byzantine women held positions of more consequence than elsewhere, and they had opportunities that women in the rest of Europe did not have until centuries later.”  Two women ruled Byzantium in the 12th century, “Empress Zoe and Empress Theodora, who the people of Constantinople were fond of, despite their flaws. I think it just got people used to the idea that women could be in positions of authority.”  Importantly, as Eileen noted, literacy became common in 11th and 12th century Byzantium, reaching down into the middle classes and included women, which helped them accomplish more. Eileen gives us tantalizing views of female doctors and empresses, minority groups, generals and deposed kings, all in this cosmopolitan city. It is the many glimpses of women…

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Authors, there is no such thing as a Free Lunch!

Many of our you are seasoned warriors in the promoting your book arena.  However, many authors are just beginning the long journey and we hope to help you on that road.  Through our blog and our Facebook Group page, we can guide you to the most effective and rewarding opportunities. So, to all of you that are “Old Pros”, please continue to share and help guide us.  To all of you who are less experienced, I hope we can provide you with some good advice. Bloggers are your friend! A very busy blogger and great supporter of the indieBRAG authors, shared some thoughts on working together to get the most out of “free” promotions. “ ‘There’s no such thing as a free lunch’ is a common phrase – equally there’s no such thing as free marketing. You must repay the generosity of bloggers who  invite you onto their blogs via guest posts or various on-line projects  by  being obliged to respond and spread the word when given this opportunity for free promotion. Your bill is not financial but making the effort to give  noticeable appreciation where and as much as you can.” Blogger Be Generous- Having a community of authors…

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Australia, Apple Pie & The Only Blue Door

Foodie Lit Definition: a genre  of novels and memoirs filled with stories and recipes The Only Blue Door by Joan Fallon Joan Fallon’s historical novel, The Only Blue Door, was so intense and riveting that I found it hard to put down, except when anger course through me. The British Children’s Resettlement Program during WWII sent thousands of children away from the bombings in London for their own safety. Many were well cared for and happy. Yet a surprisingly large number of children, without parents’ permission or even knowledge, were told their parents were dead, and sent away to orphanages in Australia that were little more than deplorable workhouses that kept children in unhealthy, unsafe conditions and forced sexual, physical and emotional abuse on many in their legal custody. I wanted to cry out, “But you're supposed to be the good guys!” But they weren’t, they weren’t. The novel concerns itself with the fictional East End London Smith family with 3 children, Maggie, Billy and Grace, who were sent away to Australian Catholic orphanages after a devastating German bombing.  They were mislabeled orphans and instead of the care promised them, they were placed in cruel and abusive institutions. Much of the novel, without giving…

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Misadventures in self-publishing

  SL Dwyer Author of award winning Dirt and The Fantasmagorical Forest trilogy   You’ve completed your book. Written the final word. Take a deep breath, do a jig and pop the cork on some bubbly. Give yourself a big pat on the back. You have just accomplished what so many have said they wished they could do. Congratulations. Great, next you distribute your manuscript to every family member who enjoys reading, along with friends and members of your writing group. You’ve made the suggested revisions and investigated every source available to upload and publish your eBook. Your finger hesitates and finally pushes the “upload” button and your book becomes one of thousands waiting for readers. You’ve done it all, right? Wrong. If you have not done the last two steps your book will languish on the pages of Amazon, Barnes & Noble, and all the other sites where it sits for sale. You scratch your head and wonder what the problem may be. Most likely it is one of those last two steps. Below, I’ll list those steps and add some information that may help. Of course you story and how it is written is the number one factor…

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Launching your new book!

Florence Osmund  When it comes to marketing your book, one thing is fairly certain—people won’t buy it if they don't know it exists. A successful book launch will make people aware of your book so they will buy it and even help you promote it. You can do many things to launch your new book so that it gets into the hands of as many readers as possible. I’ve created the checklist that follows to guide you through the process, but I don’t recommend that you attempt to do everything. Pick out the ones that make sense for your book and ones you’re comfortable doing. Without promotion, something terrible happens...nothing!                                             P. T. Barnum What You Can Do Long Before Your Book Is Released □  Create your elevator speech. □  Develop an author website. □  Start a blog. □  Establish yourself in discussion groups on social media sites. □  Start building an e-mail subscriber list comprised of people who are interested in your work. □  Create your profile on Amazon’s Author Central page and Goodreads. □  Create a list of book promotion and book listing sites. □  Have business cards made. □  Draft promotional handout materials (post cards, book marks, posters, etc). □  Determine your target market…

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What’s in a Media Kit?

A Media Kit can be a useful way to gather all the info about you, as an author, and your book.  We asked Marisa to share her terrific MK with us- I’m a self-published debut author and a proud owner of an indieBRAG Medallion Award. My book, GOODBYE To Italia, is a family story, and was published in 2016 but only a year later have I created a Media Kit (MK). An MK is defined as containing information about your business, product or an event. I did have a one-pager that in loose terms met this criteria. But in such a competitive world and a global market, it really is necessary to have a more professional approach. Thanks to my publishing and marketing mentor, Ocean Reeve, he provided me with a couple of examples of what an MK should look like. He also gave me a kind but strong talking to. Duly subdued, I reviewed the relevant documents and sat down one weekend to create my own. Not for me was a 15-page MK although if that’s what you want to do that’s your choice. Instead, I wanted to relay the messages as effectively and succinctly as possible. Not wanting…

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All you need to know about Beta Readers!

Charla White Beta Readers A Beta reader, also known as a pre-reader, is an essential component that all authors should consider utilizing.  Beta readers are defined as non-professional.  They are readers who enjoy reading and who want to help writers be successful.  (In truth, we want to read the book first and watch the creative process in action and feel like we helped.)  Beta readers will look over written materials for plot errors, grammar and spelling errors, issues with character development and suggestions to improve the book.  Included in their services, they can also be fact checkers; however, if you need to designate one as a fact checker communicate that to the person.  They are a wonderful resource that is gaining in popularity due to the ease of finding and communicating with folks who are truly interested in seeing a writer succeed. But why should anyone use beta readers?  Beta readers don’t have to be nice to you, they do not have a close or personal relationship with you like family members, spouse or even good friends.  They will give you honest feedback that you must evaluate and either take their suggestions seriously or not. Let’s be honest here, as…

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