Words of Wisdom

Promo Stacking- what is it, and how do I do it?

Promo Stacking For indie Authors Ricci Wolman Written Word Media Ricci Wolman of Written Word Media gave a great presentation on Promo Stacking at the 2018 Book Baby Conference in Philadelphia. Although the idea seems obvious, I think most of us don't take the time to do it correctly.  We all know that we must do some book promotion - they don't usually do themselves!  But how and when is the most effective and economical way to do it. What is Promo Stacking? It is running multiple coordinated marketing campaigns Within a set time frame With the goal of increasing the sales and rank of a specific title or series. Why do Amazon algorithms matter? Working with amazon is essential!  Amazon is about to hit a new milestone capturing 50% of the retail ecommerce in the United States, dwarfing all other sellers. Amazon uses sales rank to support search placement, getting your book into a visible placement will increase sales- so sales increase sales! We’ve all noticed the bar below books saying “Customers who bought this item also bought…” Well, getting your books listed will involve the Amazon Algorithm recognizing your book. Why do book promotions You want to feed…

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Space in the Heart & Food in the Stomach!

    What is apparent from the start of the well-written Space in the Heart are the wounds of the three vibrant main characters. Author Rodney Walther told me, “I like to write characters who are complex, who have some wound or flaw that shapes who they are and how they see the world. Although the main characters Garrison and Danica take tentative steps toward love, they are each pursuing an individual journey of growth, which is as important as their romantic relationship.” Throw in Zoey, a moody adolescent.  In many ways emotionally, she is completely normal with the roller-coaster feelings of a teenager. Being in a wheel chair sets her apart, yet Rodney’s strong and apt development allows us to sit in her chair as we read.  The authors is successful in his goal of writing “Zoey as a teenage girl who happened to have a disability, not as a disabled girl first and foremost.” The plot reveals the nasty side of adolescents who both mock and ignore Zoey. Having been an educator for many years, I have seen these types of encounters. While all bullying is wrong, this type is extremely infuriating for me. Like many teenagers, Zoey wants to handle this…

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Audio Books?

Audio books are now the rage or are they? You can find a wealth of reasons to do audio books from authors and readers. For those of you who follow author, Joanna Penn (a guru for book marketing!) you will know that she is a great proponent of multiple revenue streams.  She encourages authors to get their books out to as many sales opportunities as possible and that certainly includes audiobooks When researching audio books and their impact we found some interesting observations: Readers like memoirs that are read by the author - Tina Fey reading her books it a great example. Fantasy and thrillers are very popular in audiobook form. Some readers hate how slow it is but now you can speed up the reading on most apps which makes for a more enjoyable experience. Like everything today, the technology is moving ahead in leaps and bounds. Audio books are now used where a reader might have watched TV before- Gyms, doing household chores etc.  Again capturing an audience that might have been overlooked.  I appears to me, that everyone has earphones in today- walking, riding, exercising, riding the train or just standing in line to make a purchase!…

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Bookstores are still out there!

  In a world full of Amazons, Kobo, Scribd, (now Wal-Mart joining the bunch), and many more online book selling platforms, it may not be too surprising for you to hear about another major retail chain of bookstores closing. It doesn't mean that my heart doesn't weep each time it happens, though. A bookstore has always been a place I could disappear into for hours at a time - grab a cup of java; enjoy the soft leather of a cozy armchair while I perused the merchandise, deciding on which book I was going to take home. This was how I found most of my reads in a time when we didn't have Goodreads or Bookbub. Today, it reminds me eerily of the Blockbuster days right before they went out of business ... mainly because they refused to change and adapt to the times. But don't fret, there are many more options out there that allow you to check out both traditionally published authors and self-published authors, alike.   I am a self-published young adult author, which means I have to hit the ground running and never stop ... my feet get tired, my figurative boots are muddy and war-torn and worn down to bloody stumps. If you're traditionally published, these days you have to…

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The More the Merrier! Crowdfunding your Publication.

Experience with Crowdfunding                                                          by Dean Hamilton                                                              Author of The Jesuit Letter Crowdfunding is basically funding a project by raising money from a large number of people, each of whom contribute a relatively small amount.  Think of it as the same process Leonardo da Vinci practiced, but instead of one big patron named Medici, you had several hundred. The end result – a Mona Lisa! Hopefully anyway… There are any number of crowdfunding platforms online available to choose from, each offering various pluses and minuses. Check out various projects, past and present, read up on the costs/benefits and pick the one most suitable for your specific audience and project needs. The two I am most familiar with are Kickstarter and Indiegogo. There are literally a ton of articles available online on crowdfunding, so I’m going to focus my comments on my own experience: Crowdfunding…

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indieBRAG @ IAC

  The information and ideas I would like to share with you come from many of the 800 authors that have received the B.R.A.G.Medallion.  They are eager to share the “off the grid” ideas they have used! The thing that will make any book a bestseller is word of mouth.  Donating or giving your books away selectively is a way of generating word of mouth chatter.   1.  Contact high traffic stores, cafes, shops to leave behind books.   Authors have had success in leaving their books in any place that have “open” bookshelves like Starbucks Make new fans by leaving your book! One author left his books on the reading shelf at his fitness club and was pleased to see in go in and out frequently – hopefully winning new fans. If you only have an ebook- leave bookmarks or literature about your book and how to purchase it.   2.  Join with other authors to do promotions or events Three of our mystery authors got together and did a promotion calling themselves "The Mystical Mystery Sisters". Here is what they did: booked places on book blogs to host their guest posts and promote their giveaway ran a giveaway on Rafflecopter…

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A Ghost Story & Pumpkin Soup for Halloween!

  Foodie Lit Definition: a genre  of novels and memoirs filled with stories and recipes Susan indieBRAG Foodie Lit Blogger By Patti Davis    The Blue Hour by Patti Davis The Blue Hour is dusk, that time between day and night that slips in silently, a few moments each day. It was Joshua Baron’s favorite time of day, a peaceful time when the world’s edges begin to blur. For an alone boy like Joshua, it was a time he was content, at one with nature and free from people, who could be bothersome. The Blue Hour is one of those wonderful books that is part fairy tale, part allegory, part time-slip and… part mean adolescent bullying. It is for young adults and adults alike, in the way that The Little Prince, Alice in Wonderland or The Giver are.  It has a clear message yet the characters, the magic and the quest are expertly woven together from the first to the last word, so the book is not moralistic. It is haunting, a perfect Halloween read. The Barons move to small town Clearoak to escape LA and its lack of civility, charm and freedom to be safe. The run down house is rehabilitated; Josh’s room is painted blue…

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Marketing Strategy!

Good to have you join us Misty.  Thank you coming and sharing your thoughts on marketing- “You seem to be having some success in your marketing. I know other authors are always interested in what a successful author does.”   If you define ‘success’ as making savvy business decisions by placing ideas on a dartboard and then putting a blindfold over your eyes and playing a game of chance… well, then, yes, yes, I am successful at marketing. Just kidding, sort of. In actuality, the best way to learn and grow is to network. Meet fellow authors in your genre and industry, especially the ones who are cleverer and more experienced than you are (I begrudgingly admit).  When I first self-published in December of 2017 I was in for a rude awakening. Little did I know that marketing would be tougher than finishing my first novel that I’d been working on since 2012. I am a young adult author  so I felt it in my best interest to seek out my peers. So I decided to join a closed Facebook group called “An Alliance of Young Adult Authors”. Best decision I've ever made. If you’re like me and you like to stay low-key, maybe…

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Imperial Passions and Olives, Nuts & Bread!

  Foodie Lit Definition: a genre  of novels and memoirs filled with stories and recipes   Susan indieBRAG Foodie Lit Blogger By Eileen Stephenson   Byzantium in 1039 is not a time and place known well to many in the modern western world. The author sweeps away many misconceptions in her historical novel, Imperial Passions.  One  fascinating view is of the role of women. While medieval women had few rights in most parts of the world, Eileen shared with me that “Byzantine women held positions of more consequence than elsewhere, and they had opportunities that women in the rest of Europe did not have until centuries later.”  Two women ruled Byzantium in the 12th century, “Empress Zoe and Empress Theodora, who the people of Constantinople were fond of, despite their flaws. I think it just got people used to the idea that women could be in positions of authority.”  Importantly, as Eileen noted, literacy became common in 11th and 12th century Byzantium, reaching down into the middle classes and included women, which helped them accomplish more. Eileen gives us tantalizing views of female doctors and empresses, minority groups, generals and deposed kings, all in this cosmopolitan city. It is the many glimpses of women…

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Authors, there is no such thing as a Free Lunch!

Many of our you are seasoned warriors in the promoting your book arena.  However, many authors are just beginning the long journey and we hope to help you on that road.  Through our blog and our Facebook Group page, we can guide you to the most effective and rewarding opportunities. So, to all of you that are “Old Pros”, please continue to share and help guide us.  To all of you who are less experienced, I hope we can provide you with some good advice. Bloggers are your friend! A very busy blogger and great supporter of the indieBRAG authors, shared some thoughts on working together to get the most out of “free” promotions. “ ‘There’s no such thing as a free lunch’ is a common phrase – equally there’s no such thing as free marketing. You must repay the generosity of bloggers who  invite you onto their blogs via guest posts or various on-line projects  by  being obliged to respond and spread the word when given this opportunity for free promotion. Your bill is not financial but making the effort to give  noticeable appreciation where and as much as you can.” Blogger Be Generous- Having a community of authors…

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