Some Lessons to Learn About Self-Publishing 1. You are NOT competing with self-published books. You are competing with ALL books published. 2. Readers do not care who publishes your book. Most of the disdain for self-publishing comes from mainstream published authors and publishers. 3. Self-publishing, if done properly, is a respectable way to publish a quality book but when comparing the cost/benefit of either method, it is simply a matter of ‘pay me now or pay me later’. a. Mainstream publishing –The publisher covers the cost of editing your book, formatting it, and creating an appealing cover, but these costs are passed along to you by virtue of the relatively small royalty you will receive on the back end. b. Self-publishing – While you receive a much higher percentage of your book’s selling price at the front end, you must engage the services of professionals to do the work that a traditional publisher would have done. Think of this as buying a new house that a…