Promo Stacking For indie Authors
Written Word Media
Ricci Wolman of Written Word Media gave a great presentation on Promo Stacking at the 2018 Book Baby Conference in Philadelphia. Although the idea seems obvious, I think most of us don’t take the time to do it correctly. We all know that we must do some book promotion – they don’t usually do themselves! But how and when is the most effective and economical way to do it.
What is Promo Stacking?
- It is running multiple coordinated marketing campaigns
- Within a set time frame
- With the goal of increasing the sales and rank of a specific title or series.
Why do Amazon algorithms matter?
Working with amazon is essential! Amazon is about to hit a new milestone capturing 50% of the retail ecommerce in the United States, dwarfing all other sellers. Amazon uses sales rank to support search placement, getting your book into a visible placement will increase sales- so sales increase sales! We’ve all noticed the bar below books saying “Customers who bought this item also bought…” Well, getting your books listed will involve the Amazon Algorithm recognizing your book.
Why do book promotions
- You want to feed that amazon
- Find your audience
- Drive sales
- Get reviews
- Build your mailing list
Finding your audience is essential to selling your book. You can only depend on family and friends for a one-time sale and you will need a lot more than that.
Once you identify your audience, it is time to try Promo Stacking
Join us soon when we talk to Ricci Wolman about the correct way to do Promo Stacking and how to get the most out of it!
Info coming soon-
You can find more info on Promo Stacking @
Chief Executive Officer
Ricci Wolman is founder and CEO of Written Word Media. Ricci has over 10 years of experience building online audiences using data-driven customer acquisition techniques. She holds an MBA from Harvard University.