How to Wrap Your Mind around Selling Books Without Warping It

A Marketing Paradigm By Jo Sparkes -B.R.A.G. Medallion Honoree Being an indie author means freedom to explore, try new things. It means being uncoupled from editor notes and publisher calendars. It also means book sales are your responsibility. So I developed – in the school of hard knocks – my own grasp of marketing. It’s remarkably naïve, possibly dim-witted. But it does keep me focused on the forest after tripping over tree roots. First, I learned to drop any emotions that the word ‘marketing’ stirs. Fears of rejection, failure, and that evil nemesis self-doubt. Honestly, they’re useless here. So if any of these worries sneak up on you, just think of all the truly awful stuff shamelessly hawked at us every day. You know what I mean. Rondo knives, vaginal douches. Superman versus Batman. Now, with emotions gone, let’s define this marketing thing as a three step process. Our goal: tons of people rush to buy our book, avidly read it and then race to tell everyone how wonderful it was. The word of mouth is so powerful that nothing else matters. Sweet, huh? Achieving this nirvana depends on three things. Let’s continue working backwards – which ought to warn…

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Writing for the Reader and Not Writing to Sell to the Reader (Or, How I Fought the War with the Amazons and Won!)

More from author Jim Musgrave- When I wrote my first historical detective mystery, Forevermore, I had a clear goal in mind: I wanted to write the best story for my reader to enjoy. This is the goal of every independent author out there, and the reason I want to communicate this fact of indie publishing is that many of the "big publishing houses" are not publishing the best stories for their readers. Please allow me to elucidate. I have been published by a big publisher. It was called "Harcourt-Brace," and it was the small professional arm of the corporation, "AP Professional Press" that published my book, The Digital Scribe: A Writer's Guide to Electronic Media. Notice the quaint reference to "electronic media." Back in the late nineties, we were still bedazzled by the newness of digital technology and its "multimedia" aspect. Today, digital multimedia is part and parcel of most of the "packaged novels" that get submitted by the big agents out there. They've already looked ahead to all the money to be made on movies, computer games, translations, Chinese edited versions, ads on the walls of urinals, and on and on with the corporate merchandising aspect of business. This…

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At The Media Briefing's Digital Media Strategies conference in London recently, it was reported that less than 3% of book sales on Amazon came from buyers who were simply browsing, and only 10% were derived from their "bought this/also bought" recommendations. These pale in comparison to 48% of sales from buyers who already knew the author or book they wanted, and were simply buying it online.The obvious conclusion is that most indie authors spend entirely too much time trying to get their title ranked higher by Amazon's algorithm! Instead, authors should focus on gaining name recognition. How? By connecting with their target audience: by reaching out to the people who are interested in their genre - bloggers, genre-specific websites and Facebook pages, as well as other relevant social media forums.Another interesting fact cited in London was that 17% of book sales were influenced by a book being listed on "Bestseller" or "Top 100" lists. For those indie authors who are fortunate enough to have their book placed on such a list, but find it near the bottom, another way to stand out is by having an appealing cover. This is true even if the book is only available as an…

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How much to charge for your (soon to be bestselling) ebook

There's a short answer to this question but I'm going to make you read through the whole article to find out what it is. Don't worry; it's less than five hundred words, so it won't take long.When I released my first book "My Temporary Life" in December 2011 I priced it at $4.99. Based on other books out there this seemed like a reasonable price. I sold a few books but I knew there were others selling a lot more, and I believed in my book. So, I tried a .99 cent sale to try and get the ball rolling and perhaps find a reader base that would spread the word to other potential readers. I advertised my promo on Facebook and Goodreads and I sold a few more, but still not enough. Then, I discovered KDP Select. I enrolled in KDPS and ran a free promotion. During the promotion I gave away fifty thousand ebooks and afterwards, based on research I'd done checking out other Indie ebooks I priced my book at $3.99. Over the next few months I sold over twenty thousand books at $3.99. Bingo, I'd found my perfect price-point.After a few months, when sales lagged again…

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Ebook or Print? Join the conversation!

 Amazon UK's report that ebook sales have outstripped the sales of all print formats combined. According to unaudited figures released by [Amazon UK] on Monday, since the start of 2012, for every 100 hardback and paperback book sold on its site, customers downloaded 114 ebooks.                                                                                                                                        Posted by Victoria Strauss for Write Beware                                                                         Read full article @ Self-publishing is exploding and the number of successful self-published authors is also growing. It is now an accepted and viable alternative to traditional publishing so the debate over whether self-publishing is a wise choice is diminishing. Now the discussion seems to be turning to how best to publish: in print or as an eBook. There are many advantages to eBook publishing; it is cheaper, faster, and, I suppose, the lower purchase price often contributes to higher sales volume. However, it is difficult for many indie authors to give up seeing their precious work sitting on the shelf or desk. The feel, look, and even the smell of a new book all create a feeling that a digital file on an eBook reader never will. Moreover, it is hard to impress your friends with your novel stored in an eBook reader like you can with a book placed casually on the coffee table. "Oh that? It's my latest book". Our B.R.A.G.MedallionTM Honorees have done it all ways: print only, eBook only, and both print and eBook. But which is best? We would love to have your thoughts on this. As readers, which do you prefer? As writers, how did you decide to publish as you did? Join the conversation -

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