A Marketing Paradigm By Jo Sparkes -B.R.A.G. Medallion Honoree Being an indie author means freedom to explore, try new things. It means being uncoupled from editor notes and publisher calendars. It also means book sales are your responsibility. So I developed – in the school of hard knocks – my own grasp of marketing. It’s remarkably naïve, possibly dim-witted. But it does keep me focused on the forest after tripping over tree roots. First, I learned to drop any emotions that the word ‘marketing’ stirs. Fears of rejection, failure, and that evil nemesis self-doubt. Honestly, they’re useless here. So if any of these worries sneak up on you, just think of all the truly awful stuff shamelessly hawked at us every day. You know what I mean. Rondo knives, vaginal douches. Superman versus Batman. Now, with emotions gone, let’s define this marketing thing as a three step process. Our goal: tons of people rush to buy our book, avidly read it and then race to tell everyone how wonderful it was. The word of mouth is so powerful that nothing else matters. Sweet, huh? Achieving this nirvana depends on three things. Let’s continue working backwards – which ought to warn…
Writing for the Reader and Not Writing to Sell to the Reader (Or, How I Fought the War with the Amazons and Won!)
More from author Jim Musgrave- When I wrote my first historical detective mystery, Forevermore, I had a clear goal in mind: I wanted to write the best story for my reader to enjoy. This is the goal of every independent author out there, and the reason I want to communicate this fact of indie publishing is that many of the "big publishing houses" are not publishing the best stories for their readers. Please allow me to elucidate. I have been published by a big publisher. It was called "Harcourt-Brace," and it was the small professional arm of the corporation, "AP Professional Press" that published my book, The Digital Scribe: A Writer's Guide to Electronic Media. Notice the quaint reference to "electronic media." Back in the late nineties, we were still bedazzled by the newness of digital technology and its "multimedia" aspect. Today, digital multimedia is part and parcel of most of the "packaged novels" that get submitted by the big agents out there. They've already looked ahead to all the money to be made on movies, computer games, translations, Chinese edited versions, ads on the walls of urinals, and on and on with the corporate merchandising aspect of business. This…
FOCUS ON WHAT REALLY MATTERS AND LEAVE THE ALGORITHMS TO OTHERS!
How much to charge for your (soon to be bestselling) ebook
There's a short answer to this question but I'm going to make you read through the whole article to find out what it is. Don't worry; it's less than five hundred words, so it won't take long.When I released my first book "My Temporary Life" in December 2011 I priced it at $4.99. Based on other books out there this seemed like a reasonable price. I sold a few books but I knew there were others selling a lot more, and I believed in my book. So, I tried a .99 cent sale to try and get the ball rolling and perhaps find a reader base that would spread the word to other potential readers. I advertised my promo on Facebook and Goodreads and I sold a few more, but still not enough. Then, I discovered KDP Select. I enrolled in KDPS and ran a free promotion. During the promotion I gave away fifty thousand ebooks and afterwards, based on research I'd done checking out other Indie ebooks I priced my book at $3.99. Over the next few months I sold over twenty thousand books at $3.99. Bingo, I'd found my perfect price-point.After a few months, when sales lagged again…
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Most Discussed Posts
- Ahh! Summer Reading & a Lovely Tomato Salad
- Time Travel
- A Memorial Day Special!
- Delicious Savory Onion Pie is paired with this month’s Foodie Lit historical novel, Infants in the Brush.
- “I TRIPLE-dog-dare ya!”
- Handfasting- a commitment by joining hands
- Attention Mainstream & Self-Published Authors!
- Have you ever wondered how snowflakes are made?
- The Earl Of Wessex - Sons of the Wolf
- HOW TO WRITE A BOOK REVIEW IN 4 EASY STEPS
- Benefits of Reading to Children
- A little help!
- How to Source and Use Photos in Self-published Book Covers
- Sharing a wonderful romance book with friends - and a yummy Peach Cobbler!
- Grab a cup of tea, homemade raisin bread and a Mystery perfect for Valentine's Day!
- Drift away to Montreal in the 1950's and enjoy a French delight!
- Spend the day with Lavender Fantasy!
- Yummy Spinach-Cheese Pockets - without all the trauma Mirra had to go through!
- Can you imagine anything better than a good mystery and sweet rolls?
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