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Blogging for your Readers!

Geri Clouston
Maria Grace Though Maria Grace has been writing fiction since she was ten years old, those early efforts happily reside in a file drawer and are unlikely to see the light of day again, for which many are grateful. After penning five file-drawer novels in high school, she took a break from writing to pursue college and earn her doctorate in Educational Psychology. After 16 years of university teaching, she returned to her first love, fiction writing.   She has one husband and one grandson, two graduate degrees and two black belts, three sons, four undergraduate majors, five nieces, is starting her sixth year blogging on Random Bits of Fascination, has built seven websites, attended eight English country dance balls, sewn nine Regency era costumes, and shared her life with ten cats. We are so fortunate to have the very gifted writer Maria Grace (4 X B.R.A.G.Medallion Honoree author!) join us today to share some thoughts and information about her very successful blog.   Marie, I love your website!  I am a fan of your books and always look forward to posts and info you share on your site. There are so many different types of websites from authors- some…

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Authors' Chat, award winning books, Book Marketing, indieBRAG, Marketing an indie Book, The B.R.A.G.Medallion, The Self-publishing World, Words of Wisdom , ,

Some “New” ideas for Social Media

Geri Clouston
    For those who self-publish, and even those who traditionally publish, social media has become the main means of creating buzz about their book. It is well recognized that word of mouth is the primary reason a book sells. However, generating word of mouth in the first place is a daunting challenge. Accordingly, we thought we would share with you some ideas – some of which you may have already tried, and others you might consider.If you aren't doing so already, you should be using social media to help readers get to know and like you but it clearly takes time and persistence. You need to engage your fans and start a conversation with them. Share your interests and seek to form friendships. Be positive and entertaining; make it fun and enjoyable for both you and them. Remember these are the people who will tell the world about your book. However, this is not the place to vent your frustration. And importantly, do not spam your book; there is such a thing as overkill in promoting your book. Let's talk about some of the ways you might be able to encourage readers to pick your book: FacebookSet up a…

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FOCUS ON WHAT REALLY MATTERS AND LEAVE THE ALGORITHMS TO OTHERS!

Geri Clouston
At The Media Briefing's Digital Media Strategies conference in London recently, it was reported that less than 3% of book sales on Amazon came from buyers who were simply browsing, and only 10% were derived from their "bought this/also bought" recommendations. These pale in comparison to 48% of sales from buyers who already knew the author or book they wanted, and were simply buying it online.The obvious conclusion is that most indie authors spend entirely too much time trying to get their title ranked higher by Amazon's algorithm! Instead, authors should focus on gaining name recognition. How? By connecting with their target audience: by reaching out to the people who are interested in their genre - bloggers, genre-specific websites and Facebook pages, as well as other relevant social media forums.Another interesting fact cited in London was that 17% of book sales were influenced by a book being listed on "Bestseller" or "Top 100" lists. For those indie authors who are fortunate enough to have their book placed on such a list, but find it near the bottom, another way to stand out is by having an appealing cover. This is true even if the book is only available as an…

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How To (Really) Sell Your Novel – The Shocking Truth

Geri Clouston
Re posted with permission of John YeomanOriginally posted on The Wicked Writing BlogFriday, April 5, 2013 Under: Libels & Wickedness   How do you sell a novel? That's the number one problem for every self-publishing author and it probably accounts for all the other numbers too. Unless your novel sells, you may well be a writer but you're not a novelist. Here are four ways that don't work. 1. Banner ads don't work. Many sites will sell you a banner, in a choice of sizes, to promote your book and each at a fancy price. None will yield a profit. You might not even get a single click-through. Why? The average click-through rate for banner ads is just three tenths of one per cent or 0.3%. That's the industry average according to imedia connections.com. So only three in 1000 people who see your banner ad will click on it. And only about 4% of those people will buy your book. (That's the average conversion-to-sale ratio at Amazon.) So you'll make just one sale for every 10,000 people who see your banner. How much will you be charged for that banner? Anything between $100 and $1000. Result: you'll lose your shirt.…

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A conversation with Bestselling Author Colleen Hoover

Geri Clouston
COLLEEN HOOVER Colleen lives in Texas with her husband and their three boys. She released her debut novel, SLAMMED, in January 2012 and the follow-up novel, POINT OF RETREAT, in February, 2012. Both books have been optioned for film as of October, 2012. Her bestselling Romance novel Hopeless has been on the New York Times E-Book Best Sellers list for 20 weeks! indieBRAG: Thank you, Colleen, for spending this time with us. Colleen Hoover: Thank you so much for having me. iB: You have written three very successful books in the Romance genre. I wonder if an author sets out to write in a specific genre or do they just write the book that is in them? In your case, did you choose the genre first and then create the book, or was the story already in your mind and it just happened to fit that genre? CH: When I began writing SLAMMED, I didn't even think about where it might fit if I tried to sell it. I wrote the book thinking I was going to be the only one to read it besides a few family members. Once the book was complete and I decided to upload it…

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Bob Mayer, bestselling author, talks audio books-

Geri Clouston
Bob Mayer is a West Point Graduate, Former Green Beret, CEO of Cool Gus Publishing and a NY Times Bestselling Author. He has had over 50 books published. He has sold over four million books, and is in demand as a team-building, life-changing, and leadership speaker and consultant for his Who Dares Wins: The Green Beret Way concept, which he translated into Write It Forward: a holistic program teaching writers how to be authors. He is also the Co-Creator of Cool Gus Publishing, which does both eBooks and Print On Demand, so he has experience in both traditional and non-traditional publishing. Thank you so much Bob for giving us some of your experience and wisdom on audio books. The latest sales figures tell us that ebooks significantly out number print books and that the latest trend is to have audio books. You have stated that this has been quite successful for you. We really appreciate you taking the time to share your thoughts with us and answer some questions. 1. Why do an audio book? It can be rather costly.I use the ACX program, which is a really well run system. I've invested over $50,000 in producing 30 audio books…

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Book Trailers- are they worth it?

Geri Clouston
I have read a lot about book trailers, and I have watched my share of them, and here is my final thought on whether they are worth it – I don't know! There seems to be little evidence that book trailers help sell books. I enjoyed watching some of them and a few actually got me interested in taking a look at the book. However, in general, most looked amateurish; they were just a slideshow with music. They were more helpful if I went to the book's website first and then watched the video. In other words, they did not grab my attention on their own; rather they simply added to my overall interest in the book. But the point is I'm not sure they would encourage me to actually buy the book. Obviously, I am biased but I do enjoy being able to click on a book trailer when I go to one of our B.R.A.G.MedallionTM Honoree detail pages. But, there again, I have already sought the book out and I know it is well worth the investment of my time and money. So here is what I think- A book trailer is a nice enhancement to all the…

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A chat with best selling author Addison Moore

Geri Clouston
  Addison Moore is a New York Times and USA Today bestselling author who writes contemporary and paranormal romance. Previously she worked as a therapist on a locked psychiatric unit for nearly a decade. She resides on the West Coast with her husband, four wonderful children, and two dogs where she eats too much chocolate and stays up way too late. When she's not writing, she's reading. Addison's Celestra Series has been optioned for film by 20th Century Fox.   Thanks you so much Addison for sharing your thoughts and experiences on self-publishing with us. It is encouraging to us all to see wonderful self-published authors, such as you, get the attention they deserve!I am sure the readers and authors at indieBRAG will appreciate your input- First of all, why did you self-publish? Did you try to get a traditional publishing deal?I started self-publishing in 2011, ironically after I procured my dream agent. I was deterred by how long it would take to get a traditional book into the market and I wanted to write more than a book a year. Did you use professional help for story or copy editing, cover design or in other ways?My husband and I…

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Promoting Wisdom from Stephanie!

Geri Clouston
indieBRAG: If you are a BRAG Medallion honoree, congrats! Now it's time to get to work. Share with the world that you have been honored! Not only will promoting that you are a BRAG Medallion Honoree get your book out there, but supporting indieBRAG in everything they do will help as well. Share indieBRAG's website to other sites. Talk about them on facebook, twitter and share to any writer's group that you might belong to. You want indieBRAG to work for you and they do as well, but they need your help. indieBRAG Virtual Book Tours: We are excited about this new venture and want to encourage our authors to participate. Several times a year we will select authors and will be contacting you regarding this book tour. I encourage you to take full advantage of this. What a great way to promote your work and indieBRAG. www.bragmedallion.com Layered Pages: I have had the honor of working with indieBRAG on several projects. The first project is interviews, promoting indieBRAG and finding them readers to read your wonderful stories! If you are interested in an interview please contact me at, layeredpages@yahoo.com. Also, indieBRAG and I are starting a new project that I think you all will be excited about. indieBRAG Virtual Book Tours! If your interested in this project and would like to participate, you may contact indieBRAG or Layered Pages for more information. This is another great way to promote your book! If you would like to see how the interviews are conducted, please visit www.layeredpages.blogspot.com Goodreads: BRAG Authors, it is so important to utilize Goodreads. 1. Make sure your profile is compete. Don't be afraid to brag about yourself on there. Add a link to your website, blog, and the BRAG Medallion site on there as well. 2. Everytime you post on your website, create an event for it on Goodreads. It's so easy to do and very effective. 3. Encourage people to write reviews of you work and to post it on Goodreads. 4. Be active on Goodreads as a reader. Members like to see authors who are big readers like them and they are more likely to add your book "to read" if you are active. 5. Hold giveaways on Goodreads about three months before you publish your book. Then hold another one on the publish date and repeat every three months. 6. Hold discussions on your profile. It's a great tool! Facebook: Facebook is another great tool for promoting/networking and to meet other authors and readers. Every time you add a new post to your website, link it to Facebook. Also, you can create groups and pages on there about your work. Share other authors work as well, get involved. Sharing written reviews about your book on this site is wonderful! And most importantly its okay to do a little shameless bragging about your work! Twitter: Tweet about your work and others. Re-tweet other authors work as well and reviews, and blogs you like. This is another great tool. Stephanie,

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