Re posted with permission of John YeomanOriginally posted on The Wicked Writing BlogFriday, April 5, 2013 Under: Libels & Wickedness How do you sell a novel? That's the number one problem for every self-publishing author and it probably accounts for all the other numbers too. Unless your novel sells, you may well be a writer but you're not a novelist. Here are four ways that don't work. 1. Banner ads don't work. Many sites will sell you a banner, in a choice of sizes, to promote your book and each at a fancy price. None will yield a profit. You might not even get a single click-through. Why? The average click-through rate for banner ads is just three tenths of one per cent or 0.3%. That's the industry average according to imedia connections.com. So only three in 1000 people who see your banner ad will click on it. And only about 4% of those people will buy your book. (That's the average conversion-to-sale ratio at Amazon.) So you'll make just one sale for every 10,000 people who see your banner. How much will you be charged for that banner? Anything between $100 and $1000. Result: you'll lose your shirt.…
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Most Discussed Posts
- Sharing a wonderful romance book with friends - and a yummy Peach Cobbler!
- Grab a cup of tea, homemade raisin bread and a Mystery perfect for Valentine's Day!
- Drift away to Montreal in the 1950's and enjoy a French delight!
- Spend the day with Lavender Fantasy!
- Yummy Spinach-Cheese Pockets - without all the trauma Mirra had to go through!
- Can you imagine anything better than a good mystery and sweet rolls?
- A Proper English Lunch and a Great Mystery!
- A Great Thriller and Apple Tarts - Oh My!
- IT’S YOUR BOOK LAUNCH…PARTY IF YOU WANT TO
- More Thoughts on the Newsletter Rage-
- Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not
- Another Tasty Idea and a Great Book!
- It’s a Tough Market for Authors
- A Thriller & a Burger (Vegan) - Perfect!
- Author Janie Dempsey Watts- In Praise of indieBRAG!
- Author victoria Thurman - In Praise of indieBRAG!
- A Wonderful Book, A Lovely Playground and a Snack- what could be more Fun!
- Make a Cosmo, put up your feet and enjoy Been Searching for You!
- Helen Hollick visits with Dr. Daniel M. Walker
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