book sales

Blog Series on the “three Rs of Writing”

      Finally let's deal with Respect Respect is perhaps the hardest of the three "Rs" to acquire. Being financially successful and well-known does not necessarily mean you will be respected. This is especially true for self-published authors who enter the publishing ring with one hand tied behind their backs. Although the stigma is lessening, self-published books are still not accepted by professional reviewers such as the NY Times, or accepted by prestigious writing competitions. There are a lot of well-written indie books out there; I have personally read several that are every bit as good as, or even better than, the best that the big publishing houses have to offer. It is because of this literary snobbery that self-published books are held to a higher standard. If you want to be taken seriously as an author – and assuming that you have written a good book – then you had better make sure that it is meticulously edited: copyedited at a minimum and line edited if you can afford it. Not to do so plays directly to the indie stereotype, and will doom your work to the trash heap of broken dreams and forgotten titles. Now to end…

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Blog Series on the “three Rs of Writing”

    Writing a book – hard!Editing a book – much harder!!Making it a bestseller – nearly impossible!!! The first two require talent and commitment along with hard work and time.The third takes all of those plus introspection and honesty.You must decide which of the "three Rs of writing" you want: Reward, Recognition, Respect? Most authors (if they're being honest) would say they want all three. But they are not necessarily mutually inclusive: First let's talk about Reward. If wealth is all you seek, then you had better write romance novels – and lots of them! Many of the top selling eBooks are in this genre and most are by authors who have written more than one. There seems to be a huge and insatiable demand for them. But once you get an audience, you need to keep them by giving them more of the same and quickly. A book a year is not an option. Good romance sells! (With emphasis, of course, on the word good).When Pulitzer prize-winning journalist and best-selling author, Anna Quindlen, was asked what books we might be surprised to find on her shelves she replied:"A pretty full set of Georgette Heyer. Which, by the way,…

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FOCUS ON WHAT REALLY MATTERS AND LEAVE THE ALGORITHMS TO OTHERS!

At The Media Briefing's Digital Media Strategies conference in London recently, it was reported that less than 3% of book sales on Amazon came from buyers who were simply browsing, and only 10% were derived from their "bought this/also bought" recommendations. These pale in comparison to 48% of sales from buyers who already knew the author or book they wanted, and were simply buying it online.The obvious conclusion is that most indie authors spend entirely too much time trying to get their title ranked higher by Amazon's algorithm! Instead, authors should focus on gaining name recognition. How? By connecting with their target audience: by reaching out to the people who are interested in their genre - bloggers, genre-specific websites and Facebook pages, as well as other relevant social media forums.Another interesting fact cited in London was that 17% of book sales were influenced by a book being listed on "Bestseller" or "Top 100" lists. For those indie authors who are fortunate enough to have their book placed on such a list, but find it near the bottom, another way to stand out is by having an appealing cover. This is true even if the book is only available as an…

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Book Trailers- are they worth it?

I have read a lot about book trailers, and I have watched my share of them, and here is my final thought on whether they are worth it – I don't know! There seems to be little evidence that book trailers help sell books. I enjoyed watching some of them and a few actually got me interested in taking a look at the book. However, in general, most looked amateurish; they were just a slideshow with music. They were more helpful if I went to the book's website first and then watched the video. In other words, they did not grab my attention on their own; rather they simply added to my overall interest in the book. But the point is I'm not sure they would encourage me to actually buy the book. Obviously, I am biased but I do enjoy being able to click on a book trailer when I go to one of our B.R.A.G.MedallionTM Honoree detail pages. But, there again, I have already sought the book out and I know it is well worth the investment of my time and money. So here is what I think- A book trailer is a nice enhancement to all the…

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