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A Success Story!

Geri Clouston
A Self-Published Sleeper: Author of 'The Rabbit Who Wants to Fall Asleep' Speaks The originally self-published Swedish children’s book The Rabbit Who Wants To Fall Asleep may seem to be an overnight sensation, but its success, claims author Carl-Johan Forssen Ehrlin, is actually the result of a slow build over roughly five years. According to Ehrlin, the sudden spike in international sales for the book—which Random House Children's Books bought for seven figures in August and released on Friday—is thanks to a perfect storm: word-of mouth praise driven by e-book giveaways, coupled with Amazon U.K. providing entrée to consumer media once the self-published book had taken off. During a phone interview with PW from the New York City office of his new publisher, Ehrlin, 37, who received a B.A. in psychology from Jonkoping University in Sweden, has no formal training in pedagogy or any direct experience working with children. But he has worked with adults, as a communications expert and management coach, and said the idea for writing Rabbit about five years ago and self-publishing it in 2011 in Sweden was driven by his experience working with this group. Rabbit marks Ehrlin's third foray into publishing. In 2006 he self-published…

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The Self-publishing World , , ,

Congratulations- Sue Fortin!

Geri Clouston
Congratulations Sue! I hope your new publishing deal with Harper Collins is a wonderful and fruitful experience- Thank you, it's very exciting. Since Harper Impulse is digital publishing, will you continue to have a print copy of your book available and, if so, how will that work? Harper Impulse are working on a digital first basis, so although there are no guarantees every title will be published in paperback, there is the scope for it at some point. Many self-published authors are seeking deals with traditional publishers while many are not. What is it that you find appealing about such a deal? Oh gosh, that's a loaded question  It really is a matter of personal choice and for me, there were several reasons. To self-publish proficiently and to a high standard can be quite expensive and I really wouldn't like to add up how much I spent on having my book edited, edited and edited again, together with having the cover professional designed and then the costs of promotion. To do this again for a second novel, I wasn't sure if I could invest so heavily. Another factor, was how wide reaching I could be as an indie author.…

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indieBRAG News! , , ,

Blog Series on the “three Rs of Writing” #1

Geri Clouston
  Writing a book – hard! Editing a book – much harder!! Making it a bestseller – nearly impossible!!! The first two require talent and commitment along with hard work and time. The third takes all of those plus introspection and honesty. You must decide which of the "three Rs of writing" you want: Reward, Recognition, Respect? Most authors (if they're being honest) would say they want all three. But they are not necessarily mutually inclusive: First let's talk about Reward. If wealth is all you seek, then you had better write romance novels – and lots of them! Many of the top selling eBooks are in this genre and most are by authors who have written more than one. There seems to be a huge and insatiable demand for them. But once you get an audience, you need to keep them by giving them more of the same and quickly. A book a year is not an option. Good romance sells! (With emphasis, of course, on the word good). When Pulitzer prize-winning journalist and best-selling author, Anna Quindlen, was asked what books we might be surprised to find on her shelves she replied: "A pretty full set of Georgette…

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Words of Wisdom, Writers, Readers & Self Publishing , , , ,

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