Words of Wisdom from Chris Robley at BookBaby- People love short videos. They're easier to watch and easier to share, and that makes them easy to talk about. One of the most fun, creative, and effective ways you can promote your new book on blogs and social media is by shooting (and then sharing) a book trailer– a video advertisement for your book similar to a film or TV trailer. Here are a few things to keep in mind when you're developing your book trailer ideas. 1. It's gotta be good! There are a lot of crappy book trailers out there. And to the big, bad, scary world of publishers, editors, critics, and agents, a crappy book trailer looks worse than NO book trailer at all. So if you're going to do it, it's worth doing right. The better your video, the more likely fans will share it, bloggers will post it, and critics will take notice. That being said, quality and budget are not always directly proportional. It's quite possible to shoot a great trailer yourself with consumer-grade gear and a little old fashioned elbow grease. Likewise, you can hire the world's most talented production team with all the…
