Marketing an indie Book

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“Branding” with best selling author Steena Holmes

Geri Clouston
  Steen Holmes is a New York Times and USA Today bestselling author who has sold over 2 million copies of her books. She is a sought after speaker on the subject of indie publishing and branding.  We are very pleased to have Steena Holmes, B.R.A.G .Medallion Honoree author of Finding Emma, join us here to share her thoughts and expertise. First of all, let me congratulate you, Steena, on all your success--selling books is not easy! For all self-published authors out there, I am taking a big step beyond giving advice on writing.  By the time a book gets to us at indieBRAG, learning how to write and asking advice about publishing a book is in the past.  We assume that when an author submits their book to us they are confident it is well written, edited, formatted and has an appealing cover.  If not, it probably will not make it to our library. So Steena, let’s talk about what you are an expert on--marketing and selling books. How important is finding your audience and how do you do that? For me, knowing my audience, finding those readers – that’s more important than anything else after the book. If…

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Authors' Chat, award winning books, Book Marketing, Book Spotlight, genres, indieBRAG, Marketing an indie Book, Romance, The B.R.A.G.Medallion, The Self-publishing World, Writers, Readers & Self Publishing , , , , , , , ,

Ingredients In Story-Telling That Impact A Reader’s Imagination

Geri Clouston
Anna Castle on Marketing Definition of marketing by Merriam Webster: The act or process of selling or purchasing in a marke; The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving goods from producer to consumer. For most authors who love writing, marketing is the most difficult and least enjoyable part of being a self-published author!  We have invited author multi award winning B.R.A.G.Medallion Honoree author, Anna Castle here to share some of her thoughts on the process- When partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough…

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indieBRAG, Marketing an indie Book, The Self-publishing World, Uncategorized, Words of Wisdom, Writers, Readers & Self Publishing ,

One Reader’s Voice Out Loud with Alison

Bob Clouston
Our readers are the foundation of what makes indieBRAG unique.  They not only select the books to become the next B.R.A.G. Medallion Honoree but give feedback to our authors. This feedback is important not only to the authors but to the reader as well. Readers carry a lot of weight in what we regard as quality in self-publishing. Not only that but how readers see author’s platforms and performance on social media. Today Alison is sharing with us her thoughts about authors promoting on social media.  indieBRAG: How do I find books and what do I think of social media and books? I find books through personal recommendation, social media and reviews in mainstream media. Not all social media is effective at promoting books and authors need to experiment to find out what works best for their genre. indieBRAG: Do you go to an author's website or social media when looking for a book or do you usually pick a book based on a search on sites such as amazon? I will go to an author's website and social media to find out more about them and what else they've written. I don't choose a book directly from a retail site;…

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Marketing an indie Book, The World of Reading, Writers, Readers & Self Publishing

Traditionally published authors are not your enemy!

Geri Clouston
Self- Publishing vs. Traditionally Published - let the war begin! Self-published authors are not competing with other self-published authors but ALL authors. Once a book is available for sale, it must be up to the standard that readers expect from all good books. You rarely get a second chance for a good first impression!  Once you put out a book that lacks professionalism, readers will be less likely to try your next book.  This can be a very difficult hurdle to get over. Traditionally published authors are not your enemy.  Most traditionally published authors don’t have any advantages that you can’t achieve. Traditionally Published books are: Edited by the publisher Cover art is done by the publisher Some help with promotion is provided- most is expected from the author unless they have high sales. Lower royalty payments Self- Published books are: Editing is provided by the author Cover provided by the author Promotion done by the author Higher royalty payments. If a SP author pays for professional help, they will probably come out about equal in money made. Doing the work requires time and money but the author maintains complete control- something that is often very important. The self-publishing community…

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award winning books, Editing, indieBRAG, Marketing an indie Book, The B.R.A.G.Medallion, The Self-publishing World, Words of Wisdom, Writers, Readers & Self Publishing , , , ,

Throwing Donuts from Behind a Wall – Marketing your Indie Book Online

Bob Clouston
How to market your book? Well, the hard part is writing it. After that it’s easy; you just stick it on Amazon and sit back and count the money as it rolls in. Oh wait, I wasn’t asked to write a piece of fiction… So, ignore that first sentence. Except, naively, that is pretty much the way I approached things in the beginning. After all, how can you know, when you’ve just published a book, what to do next? I don’t have a marketing or statistics degree. I’m not naturally ‘pushy’ (and I don’t mean that word pejoratively.) In common with many authors, I suspect, I am an introvert. I communicate by writing, be it books, articles, or messages on Facebook. Face to face, I could no more brazenly ask someone to buy my book than I could gracefully roller-skate backwards whilst wrestling an irate baboon. So this is not a piece about book fairs, organising talks or book signings. I actually live such a long way away from anywhere that few would be worth my while, financially, or logistically. Pavement pounding is not an option for me. But it is possible to market ‘remotely’, and writers, unlike singers or…

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Authors' Chat, Marketing an indie Book, Writers, Readers & Self Publishing

The Art Of Book Marketing with Anna Castle

Bob Clouston
We would like to welcome B.R.A.G. Medallion Honoree Anna Castle today to talk with us about her book marketing.  Anna, when partnering up with other authors for cross promotions, what is the outcome of this and is this something you recommend doing on an ongoing basis? I haven’t done this, apart from a series of Christmas blog posts. That was fun, but I don’t think it had any effect on my sales. Still, it’s well to remember that publicity means getting your name out there, while marketing consists of specific efforts to boost sales. Or that’s how I’ve learned these lessons. What are some ways that were successful in marketing your book? The best results I’ve had in terms of sales & downloads have come from using newsletter ad services to promote a discount. I’m not big enough for BookBub, but I’ve had good results from FussyLibrarian and Booksends. This month I’m trying BookAdrenaline, which is strictly mysteries and thrillers and only $8! These services have large numbers of subscribers -- usually in the tens of thousands -- who sign up because they want selected bargains. These are often voracious readers, like I used to be before I started reading…

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Authors' Chat, Marketing an indie Book, Writers, Readers & Self Publishing

Quality is important!

Geri Clouston
Self- Publishing Self-published authors are not competing with other self-published authors but ALL authors. Once a book is available for sale, it must be up to the standard that readers expect from all good books. You rarely get a second chance for a good first impression!  Once you put out a book that lacks professionalism, readers will be less likely to try your next book.  This can be a very difficult hurdle to get over. Traditionally published authors are not your enemy.  Most traditionally published authors don’t have any advantages that you can’t achieve. Traditionally Published books are: Edited by the publisher Cover art is done by the publisher Some help with promotion is provided- most is expected from the author unless they have high sales. Lower royalty payments Self- Published books are: Editing is provided by the author Cover provided by the author Promotion done by the author Higher royalty payments. If a SP author pays for professional help, they will probably come out about equal in money made. Doing the work requires time and money but the author maintains complete control- something that is often very important. The self-publishing community is very generous in advice and with a…

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award winning books, Book Marketing, Editing, indieBRAG, Marketing an indie Book, The B.R.A.G.Medallion, The Self-publishing World, Writers, Readers & Self Publishing , ,

How to Use a Free Short Story to Entice New Readers

Bob Clouston
Stephanie: I love the idea of authors offering a short story for free when people sign up for their mailing list. That is a great marketing strategy and as a reader myself, it really helps me to decide if the author’s work is something I want to invest my time and money in.  Deborah Swift -B.R.A.G. Medallion Honoree does this and I have asked her here today to talk with us about that and she gives a list of benefits in doing so…Thank you, Deborah. Please share your experience. I write under two separate personas – Davina Blake who writes WW2 fiction, and Deborah Swift who is currently writing a big book set in the 17th century. My husband says Davina Blake is not as grouchy as Deborah Swift! Just before Christmas, longing for a breather from my long novel, I decided to swap personas and leave the Deborah Swift book (then 300 pages long) and write something shorter. Feeling a bit Christmassy, I had an idea for a short story with a winter theme, and hit upon the idea of making it a free gift to my Newsletter subscribers, and any other readers or bloggers I’d come into contact…

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Authors' Chat, Book Marketing, Marketing an indie Book, Writers, Readers & Self Publishing , , , ,

The Dirty Secret to Writing your Novel

Bob Clouston
By Christopher Angel -Award Winning B.R.A.G. Medallion Honoree You’ve just completed the manuscript to your novel.  You’ve had friends and family proof-read it, maybe even a professional editor takes a pass.  You’re ready to share your bouncing new baby with the world. And you know there’s a few final things you have to take care of.  The book cover is the obvious one.  I spent a lot of time agonizing over the right image and font to represent my novel, The Mona Lisa Speaks (about the theft of the Mona Lisa from the Louvre).  I was fortunate, because I had a friend who is an expert at designing art book jacket covers who helped me out (check out her amazing work at here) So, you have your cover art, so now you’re ready to publish right? Well, hold on.  Here’s the secret.  I’m going to give it away right now. Writing the book is only part one of a two-part job.  And unfortunately, the skills of being a great writer only partly translate to the second job.  Because these days, in our cluttered media space, being an author means you also have to become a marketing expert. The good news…

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Authors' Chat, Marketing an indie Book, Words of Wisdom, Writers, Readers & Self Publishing , , ,

Three Axioms

Bob Clouston
Martha Kennedy Award winning Author of BragMedallion Honorees, Martin of Gfenn and Savior As a writer, I’ve learned a few pretty obvious lessons, but, as I have the learning style of a crash test dummy, I had to discover them for myself. It comes down to three axioms. Axiom 1 — Give your ardor time to cool before submitting your work. While it’s cooling… Axiom 2 — Get help with proofreading, solicit comments and help from friends, then hire a professional editor. Axiom 3 — Stay true to your work. ********** Axiom 1 — Submit in haste, repent at leisure.  OR…Don’t do anything with your manuscript while you’re in love with it. Love is blind. In 2005, when I finished (and proofread [see Axiom 2]) the initial, complete 500 manuscript pages of Martin of Gfenn, I was so INFATUATED with it that I couldn’t see that it was an overwritten, error-riddled, repetitive nightmare. Four years later, looking at it with clearer eyes, I saw the full horror of my prose. Unfortunately, I’d already queried every possible agent. I decided (as the revised book was exponentially better than the unrevised book) to query them again. Yes, this is the biggest “NO!…

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Authors' Chat, Marketing an indie Book, The Self-publishing World, Writers, Readers & Self Publishing , , , , , , , ,

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