storytellers

Audio Books-The Next New Thing! Part 1.

Here are a few highlights from the 2011 Association of American Publishers report: Total book sales in all categories hit $805.7 million• Hardcover books fell 11.3%• Paperbacks fell 19%• eBook sales increased 115.8%• Downloaded audio books increased 8.8% to $6.5million.• The fastest growing category in the iTunes App store – books! For those of you who may be skeptical about audio books – I should point out that it was just a few short years ago that no one believed eBooks would ever catch on! If you put audiobooks into your search you will find HUNDREDS of companies getting into the audiobook production business. You no longer see "never" when readers are asked how often they listen to audiobooks; everyone is now ready and willing to give audiobooks a try. The past stigma about listening to books is long past. Listeners are no longer lazy but busy! We now use audiobooks while our hands are doing other things. After all, listening to stories has been part of every culture, teaching us and entertaining us, from the beginning of time. Audiobooks are here and growing in popularity, they are the next means of getting your book out there to new audience…

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