Previously authors spent so much of their time trying to get a publisher and most were lucky to get rejections since, in many cases, there wasn't even a response (letter right to the trash!) Now authors who decide to self-publish will need to spend much of their time finding their audience. The truth is they were going to have to do most of this on their own even with a publisher. I have had authors tell me they were told by agents to include their marketing plans to send to the publishers. The biggest challenge an author has today is not getting a publisher but finding a way to rise to the top of the avalanche of books being published. I am talking about all books since readers really don't care who publishes a book – a good book is a good book. At indieBRAG our readers around the world only read self-published books, but you would be greatly mistaken if you think a reader would rather read a mediocre book by a traditional publisher over a good self-published one. The fact that more self-published authors are finding ways to rise to the top says that traditional publishers are…
