Self-publishing

The Dirty Secret to Writing your Novel

By Christopher Angel -Award Winning B.R.A.G. Medallion Honoree You’ve just completed the manuscript to your novel.  You’ve had friends and family proof-read it, maybe even a professional editor takes a pass.  You’re ready to share your bouncing new baby with the world. And you know there’s a few final things you have to take care of.  The book cover is the obvious one.  I spent a lot of time agonizing over the right image and font to represent my novel, The Mona Lisa Speaks (about the theft of the Mona Lisa from the Louvre).  I was fortunate, because I had a friend who is an expert at designing art book jacket covers who helped me out (check out her amazing work at here) So, you have your cover art, so now you’re ready to publish right? Well, hold on.  Here’s the secret.  I’m going to give it away right now. Writing the book is only part one of a two-part job.  And unfortunately, the skills of being a great writer only partly translate to the second job.  Because these days, in our cluttered media space, being an author means you also have to become a marketing expert. The good news…

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Criteria of a Specific Genre or Subgenre

Does your book fit a general genre or does it fall in a subgenre? Could it be that other elements in a story go beyond the criteria of a specific genre or subgenre? For example, “Thrillers.” We know that thrillers are a broad genre of literature. Which is defined by key elements in the story to drive the plot and characters actions, what they must overcome, crime and suspense. When we add other elements such as courtroom drama and legalities…do we give it a new name? Tim Vicary shares with us today a conversation he had with a friend and fellow reader about this very topic. Please join us in this conversation and share which category does your book fall under. ************ I met my friend Angela outside the supermarket one day, and I made a mistake. I told her I like legal thrillers. ‘Legal thrillers?' she asked. 'What’s that? Some sort of drug?' 'No, of course not,' I said.  'Though they can be quite addictive, I suppose. A legal thriller is a book - a sort of crime novel.' 'So why not call it a crime novel then, and have done with it? At least then, I'd know what you were…

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Inspired by Halloween

By J.B. Hawker - B.R.A.G. Medallion Honoree The first book I ever published was inspired by Halloween. One warm October day, my son and I were taking a walk around our small Northern California town, enjoying the weather and the Halloween decorations popping up in the neighborhoods. Passing by a particularly grisly tableau, with imitation body parts and fake blood galore, I commented on how easy it would be for a serial killer to get rid of his victims’ bodies by inserting them into such displays. “That’s a great idea for a book, Mom. You should write it,” my son said. So, I did... The book, Hollow, takes place in the imaginary Northern California mountain town of Clark’s Hallow. My working title was Halloween Hollow, but I liked the ambiguous sound of the one word: Hollow. The main character, Bunny Elder, is recently widowed after many years of marriage to a minister. The book is written from a Christian perspective and includes scripture quotes at the heading of each chapter. I didn’t label it Christian Fiction when it first came out, but after a reviewer accused me of trying to trick readers into reading a Christian work by simply calling it…

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A walk deep into the woods

By Harmony Kent Have you ever walked deep into the woods while the ground mist swirled around your ankles and hid your feet? Or had the snapping of a twig raise the hairs on the back of your neck, as you realise you’re not quite as alone as you thought? All of these evoke the nostalgia of childhood Halloweens, where a chill of fear would run up my spine on a cold winter eve until I reached the warmth and sanctuary of the next brightly lit house. Trees have always held a special place for me. Mostly, they feel benign. Indeed, I remember with fondness one particular Willow that used to offer me shelter and a place to hide. I could spend hours beneath those floor-hanging bows. Some trees, however, have an altogether ‘other’ feel about them. On many an occasion, while out walking alone, I’ve stumbled across a deep, dark part of the woods that feels nothing other than menacing. An old gnarled Oak, in the right conditions, can take on the appearance of some ancient predator. One Halloween, as a young and impressionable child, I saw a horror movie—Watcher in the Woods, starring Bette Davis—that scared me silly…

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How to Respond to Negative Book Reviews

By Award Winning Author Valerie Biel -B.R.A.G. Medallion Honoree Telling an author to ignore a bad review is like telling a dieter to ignore a cookie sitting in front of them. Rarely do we have the willpower to just walk away. We stare at it, we wonder about it, and it might become all we can think about for a while. I get it . . . I’ve been both that author and that dieter (and God forbid if you get a bad review while dieting—that just not fair.) But I’m here to tell you bad reviews are bound to happen and you should be happy (YES, HAPPY) when you are staring down that two-star or (cringe) one-star review. (Seriously!) That means your book is being more widely read and the more people who read your book, the more likely it is that you will attract a naysayer or two. Intellectually, we all know that not everyone will like what we write. But that is hard to remember when that first stinging review comes in. Remind yourself that you’ve written a great story (because you did) and the vast majority of reviews will cancel out the few who didn’t like…

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Getting out there …

By G.J. Reilly-B.R.A.G. Medallion Honoree  Usually, I’d start a piece on marketing with “So, you’ve got a brand new, shiny book to sell”, or something of that ilk. But today, it really isn’t working. I could also begin with “Have you ever watched an hour of TV and noticed how many times we get blasted with the same old garbage?” and I’m sure that would probably ring a few bells too. The truth is, if you’re reading this blog, or have any connection at all to Indie BRAG, you’ve done your research and are already marketing your books in some way. So, there’s little point in my spouting analogies at you, or selling you a marketing solution that only works for a small minority of people. So you have a brand new, shiny book to sell. If you’re an author who sells through Amazon, then all you have to do is find your listing to see just how many others are doing the same. The question is: why is it that X many books are higher in the chart than yours (even if you’re in the enviable position of only having 2 or 3 above you)? Okay, here’s a quick…

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Three Axioms

Martha Kennedy Award winning Author of BragMedallion Honorees, Martin of Gfenn and Savior As a writer, I’ve learned a few pretty obvious lessons, but, as I have the learning style of a crash test dummy, I had to discover them for myself. It comes down to three axioms. Axiom 1 — Give your ardor time to cool before submitting your work. While it’s cooling… Axiom 2 — Get help with proofreading, solicit comments and help from friends, then hire a professional editor. Axiom 3 — Stay true to your work. ********** Axiom 1 — Submit in haste, repent at leisure.  OR…Don’t do anything with your manuscript while you’re in love with it. Love is blind. In 2005, when I finished (and proofread [see Axiom 2]) the initial, complete 500 manuscript pages of Martin of Gfenn, I was so INFATUATED with it that I couldn’t see that it was an overwritten, error-riddled, repetitive nightmare. Four years later, looking at it with clearer eyes, I saw the full horror of my prose. Unfortunately, I’d already queried every possible agent. I decided (as the revised book was exponentially better than the unrevised book) to query them again. Yes, this is the biggest “NO!…

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How to Wrap Your Mind around Selling Books Without Warping It

A Marketing Paradigm By Jo Sparkes -B.R.A.G. Medallion Honoree Being an indie author means freedom to explore, try new things. It means being uncoupled from editor notes and publisher calendars. It also means book sales are your responsibility. So I developed – in the school of hard knocks – my own grasp of marketing. It’s remarkably naïve, possibly dim-witted. But it does keep me focused on the forest after tripping over tree roots. First, I learned to drop any emotions that the word ‘marketing’ stirs. Fears of rejection, failure, and that evil nemesis self-doubt. Honestly, they’re useless here. So if any of these worries sneak up on you, just think of all the truly awful stuff shamelessly hawked at us every day. You know what I mean. Rondo knives, vaginal douches. Superman versus Batman. Now, with emotions gone, let’s define this marketing thing as a three step process. Our goal: tons of people rush to buy our book, avidly read it and then race to tell everyone how wonderful it was. The word of mouth is so powerful that nothing else matters. Sweet, huh? Achieving this nirvana depends on three things. Let’s continue working backwards – which ought to warn…

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Writing what you love to write – and read… by Anna Belfrage

Sometimes, people ask me why I write historical fiction. “Why such a difficult genre?” they ask, which in itself makes me a tad irritated, as historical fiction, IMO, is not a genre – it’s an umbrella under which all other genres coexist. In essence, the “historical” in historical fiction merely indicates that the story is set in a non-contemporary time. It says nothing about the content as such, albeit that many people seem to think historical fiction is defined by blood and gore and thousands upon thousands dying in one battle or other. Yes, that stuff happens in historical novels. It also happens in contemporary novels – it happens in real life around us on a daily basis. There are historical novels that are essentially love stories, there are others that are coming-of-age stories, yet another author delivers a well-crafted thriller set in distant times, and quite a few produce so called cosy mysteries a la Miss Marple. As long as all these very different books are set in the past, they end up labelled as historical fiction – and considered comparable. Obviously, they are not. I write books set in the past because I am something of a history…

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Scribbler on the Roof…my journey as an Indie-author.

I don’t need a time machine, a tarot reading or a Pan American flight manifest to map out how I came to be an Indie author. When asked to share a few thoughts on what I learned about writing, publishing and marketing, I was raring to go and happy to take this opportunity to do what authors like to do best- ‘Kvel’ and ‘Kvetch’. Kvelling, a quintessential Yiddish word, conjures up images of beaming parents, proudly boasting about their offspring. While I do my fair share of maternal boasting, today I’m kvelling about another sort of offspring- my books! I wrote a Creative Non-fiction in August 2012 entitled, ‘With Love, The Argentina Family- Memories of Tango and Kugel, Mate with Knishes.’ A Spanish-speaking, blue-eyed, Jewish girl named Mirta who outgrew five passports by the time she was twenty-one and survived a whirlwind romance during one of Argentina’s darkest periods had plenty of writing material! This first book was written to honor my parents, my heritage and my rather unique upbringing as a ‘Pan Am brat.’ More recently, I published a Historical Fiction/Fantasy that incorporated my love of period drama with Judaica. Talk about fantasy… ‘Becoming Malka’ literally came to me…

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