Writers, Readers & Self Publishing

Our community of self-published authors is generous with the knowledge they have gained on their writing journey. Here at Writers, Readers & Self Publishing, we will share with you their advice, their experiences and their ideas for writing and promoting award-winning books.  We will also share incites from our readers and others in the field of self-publishing such as editors, designers and successful best-selling authors who graciously share their thoughts and experiences. Our readers and writers have also contributed some fun and interesting stories that we hope you will enjoy!

More Thoughts on the Newsletter Rage-

  A reader’s thoughts First of all, let me say that, at times, I like getting newsletters from my favorite authors- but it can be over done! Most of the time I am the one who seeks out subscription on their newsletter but I am definitely not a fan of being “forced” to sign up when visiting a website. Pop ups that require you to sign up for the newsletter to allow you onto the website really annoy me – not what an author wants!  I actually think this may discourage some people who are just browsing and getting to know you as an author.  Getting an email for your list is not as important as winning a fan!  I have found that sometimes I sign up just to get a look at the authors website  and his/her books and then when the emails come pouring in, I unsubscribe, and I am sure I am not alone. The big question is Do Newsletters turn into sales?  I’m not sure.  I don’t think that forcing subscribers to sign up for your subscription is helpful and too many emails is soon considered spam.  Where I do think it is helpful is when…

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Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not

“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal. Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news. This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty  letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally. Then there’s the newer type of newsletter which is like an advertising circular that aims at getting new customers. It’s all about marketing. It’s the latter I have the most trouble with. (So does KKR) but if you’ve got a lot of marketing savvy, it may work for you. Unfortunately I personally have negative reaction aggressive marketing, so I’m not comfortable with doing it myself. Should You…

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It’s a Tough Market for Authors

                          Florence Osmund                                                                                                                                                                                                                  Author and Contributor When it dawned on me last year that I was making less money but spending more time promoting and marketing my books than I did three years earlier when I had fewer to offer, I decided to take a break from writing and focus on what I was doing wrong. Since my marketing strategy hadn’t changed during these years, I was pretty sure it was the industry that had changed around me, and I had to understand this in…

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Helen Hollick visits with Dr. Daniel M. Walker

NanoMorphosis by Marla L. Anderson In the year 2183, climate change ravages Earth, a man-made plague has forced millions into segregated camps, and the hope of expanding to a new world has withered from fear of another alien attack. At the age of ten, Daniel Walker witnessed first contact. The event left him orphaned, traumatized and reluctantly famous as the sole survivor. Driven to carry on the work of his parents, he puts his fame to use with the help of the woman he loves, and gains the financial and political support needed to colonize a new world. Unfortunately, in the process, he turns a potential ally, Cadmon Dhyre, into a determined foe. You can find Helen Hollicks interview with Daniel M. Walker at @ Novel Conversations Author Marla L. Anderson Learn more about author Marla Anderson at her website

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A Novel conversation with Gwenna – From Wales to New Zealand!

  A Novel Conversation with Vicky Adin's Gwenna Against all odds, the plucky sweet maker refuses to relinquish her dreams. Amid the bustling vibrancy of Auckland’s Karangahape Road, Gwenna Price’s passion is making sweets. Her pa had great plans for the family confectionery business when they emigrated from the valleys of Wales looking for a new life, but he died all too soon. Gwenna promised she would bring his dreams to life instead – and she would, if it wasn’t for her domineering stepbrother, Elias. With him in charge, it would be a matter of time before the business collapsed. Falling in love with the cheeky and charming Johnno opens up other opportunities, but every step of the way Gwenna is thwarted. If not by Elias, then by Johnno’s father and the restraints of a society with strict Victorian values, but Gwenna is irrepressible. Nothing will stand in her way. Throughout the twists and turns of love and tragedy, Gwenna is a young woman with uncommon courage, determination and ambition in an era when women were expected to stay at home. There are people who love her and those who are willing to help her achieve her goal but, blind…

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Sit down with Helen and Gina and a cup of tea

- A Novel Conversation with Bronwyn Elsmore’s Gina Gina, if that is her real name, wakes to an autumn morning and, against her better judgment, selects a light dress to wear to work. Deliberately, she misses the bus and walks into the city, then turns and walks back home. This is not a day for work. Tomorrow, in her navy pantsuit, she will be there. Today she will spend with a white dog and a remarkable man. Every Five Minutes is also about the color cornflower blue, beaches, parks, city streets, exotic places, coffee, flowers, polished stones, a unicorn and a swan, words, theatre, movies, music, and love. But most of all it’s about Gina, the dog, and the man. You can find Helen Hollicks interview with Gina at @ Novel Conversations   Bronwyn Elsmore Learn more about Author Bronwyn Elsmore and her books on her website    

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Promo Stacking- what is it, and how do I do it?

Promo Stacking For indie Authors Ricci Wolman Written Word Media Ricci Wolman of Written Word Media gave a great presentation on Promo Stacking at the 2018 Book Baby Conference in Philadelphia. Although the idea seems obvious, I think most of us don't take the time to do it correctly.  We all know that we must do some book promotion - they don't usually do themselves!  But how and when is the most effective and economical way to do it. What is Promo Stacking? It is running multiple coordinated marketing campaigns Within a set time frame With the goal of increasing the sales and rank of a specific title or series. Why do Amazon algorithms matter? Working with amazon is essential!  Amazon is about to hit a new milestone capturing 50% of the retail ecommerce in the United States, dwarfing all other sellers. Amazon uses sales rank to support search placement, getting your book into a visible placement will increase sales- so sales increase sales! We’ve all noticed the bar below books saying “Customers who bought this item also bought…” Well, getting your books listed will involve the Amazon Algorithm recognizing your book. Why do book promotions You want to feed…

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Helen interviews Lola James of The Texacali Game-

To be a little different from the usual 'meet the author'  let's meet a character Aran Bruce The Taexali Game’s a time travel historical novel where I was whizzed back to A.D. 210, along with my friends Brian and Fianna. ‘Course, when we started playing our Rubidium Virtual Reality game we’d no idea where we were, or when it was, and had to work that out from really neat visual clues. Just as well that I’ve got a fabulous recall of facts. Oh, and then we had to come to terms with it all being really real, you know, and that death actually did mean being a dead-guy for ever. Some of the local Taexali Celts were our friends, others were dirty traitors, but the best bit of all was besting that nasty Ancient Roman Emperor Severus and his even more evil son – Caracalla – while we were solving the local mystery. We’re talking about Aberdeenshire, Scotland. That’s where I live when I’m not time travelling. Aron Bruce Read Helen Hollick's complete interview with Aron Bruce of The Taexali Game @Novel Conversations By Nancy Jardine Visit author Nancey Jardine @ Her Website

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A Novel Conversation with Callie “A Mistake of Consequence

A Mistake of Consequence by Terri Evert Karsten HELEN: Hello, I’m Helen the host of Novel Conversations, please do make yourself comfortable. Would you like a drink? Tea, coffee, wine – something stronger? You’ll find a box of chocolates and a bowl of fruit on the table next to you. Please do help yourself. I believe you are a character in Terri Karsten’s novel A Mistake of Consequence. Would you like to introduce yourself? Are you a lead character or a supporting role? CALLIE:  I am so very pleased to meet you, Madam. ‘Tis a fine day, is it not? I must say I’ve not acquired a taste for that nasty brew, coffee, [shudders] but I could use a refreshing cup of tea, thank you. I’m Callie Beaton, a gentlewoman. Or at least I was when I was home. I’m not sure what you’d call me now. ‘Servant’ is unjust, and ‘fugitive’ is far too harsh. Perhaps just plain Callie Beaton will have to do. Until quite recently, I called Edinburgh home. Now … well suffice it to say I’m no longer in Scotland. In fact, I’ve told how that came to pass through my author’s book.  And yes, I am indeed…

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A Novel Conversation with Dan Foster Principal Officer of Bow Street Magistrates’ Court

The Butchers Block by Lucienne Boyce Q: Hello, I’m Helen the host of Novel Conversations, please do make yourself comfortable. Would you like a drink? Tea, coffee, wine – something stronger? You’ll find a box of chocolates and a bowl of fruit on the table next to you, please do help yourself. I believe you are a character in Lucienne Boyce’s novel The Butcher’s Block. Would you like to introduce yourself? Are you a lead character or a supporting role? A: Coffee for me, if you please. I don’t take anything stronger, and I don’t have much of a sweet tooth…I’m Dan Foster, Principal Officer of Bow Street Magistrates’ Court, and The Butcher’s Block is the second Dan Foster Mystery. Read the entire interview @Novel Conversations

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