Book Promotion

GET A BOOK READING, MAKE AN EVENT!

Lorraine Wilke Author of 2 B.R.A.G.Medallion Honorees- shares some great advice on making your book reading an event! One of the most tangible, satisfying ways for writers to connect with their reading public is with a book reading, that vaunted affair every author pictures at some point during the creative process! But as many self-published authors can testify, the logistics of getting one scheduled can be challenging, with results that are sometimes less than auspicious. Certainly every venue comes with its quirks and marketing can be a bear, but there are effective ways to ensure that your reading becomes a win/win endeavor. First: how to actually get one on the books: Pay for it. Yep, some bookstores not only charge to stock your book (commonly called “consignment programs”), but to schedule readings as well. Which means any author with a checkbook can get books on shelves and readings on the calendar without much effort. Reading fees can get as high at $250-$300, (which can be daunting for the average indie author), but if the store has a high enough profile to garner you real attention, it may be well worth the investment. Check the policies of local bookstores to see…

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