Book Marketing

How Barnes & Noble Helps Indie Authors Find a Spot on Their Shelves

By Award Winning Author Victoria L. Thurman (author of The Dating Dilemmas of Delilah Dunnfield) I wasn’t aware that Barnes and Noble hosts an author signing class, as maybe you weren’t either. (Please be advised I am not exactly sure if that is the exact name). I received a text from my friend, whose friend posted it on Facebook. The text was a photo of a sign in the local Barnes and Noble advertising an author class—how to get your indie book on the shelf at Barnes & Noble. (NOTE: I could not find it listed on their events website at all. Call your local B&N to find out when your class is. They have one once a quarter.) As I had given up after a couple of years trying to figure it out, I jumped out of my chair at work and squealed. I didn’t want to take any chances on the class filling up (in my mind it was already packed to the hilt with eager indie authors and they would turn me away) and even though I am poor as a church mouse at this moment in time, I saw myself using my last credit card with…

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Getting out there …

By G.J. Reilly-B.R.A.G. Medallion Honoree  Usually, I’d start a piece on marketing with “So, you’ve got a brand new, shiny book to sell”, or something of that ilk. But today, it really isn’t working. I could also begin with “Have you ever watched an hour of TV and noticed how many times we get blasted with the same old garbage?” and I’m sure that would probably ring a few bells too. The truth is, if you’re reading this blog, or have any connection at all to Indie BRAG, you’ve done your research and are already marketing your books in some way. So, there’s little point in my spouting analogies at you, or selling you a marketing solution that only works for a small minority of people. So you have a brand new, shiny book to sell. If you’re an author who sells through Amazon, then all you have to do is find your listing to see just how many others are doing the same. The question is: why is it that X many books are higher in the chart than yours (even if you’re in the enviable position of only having 2 or 3 above you)? Okay, here’s a quick…

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How to Wrap Your Mind around Selling Books Without Warping It

A Marketing Paradigm By Jo Sparkes -B.R.A.G. Medallion Honoree Being an indie author means freedom to explore, try new things. It means being uncoupled from editor notes and publisher calendars. It also means book sales are your responsibility. So I developed – in the school of hard knocks – my own grasp of marketing. It’s remarkably naïve, possibly dim-witted. But it does keep me focused on the forest after tripping over tree roots. First, I learned to drop any emotions that the word ‘marketing’ stirs. Fears of rejection, failure, and that evil nemesis self-doubt. Honestly, they’re useless here. So if any of these worries sneak up on you, just think of all the truly awful stuff shamelessly hawked at us every day. You know what I mean. Rondo knives, vaginal douches. Superman versus Batman. Now, with emotions gone, let’s define this marketing thing as a three step process. Our goal: tons of people rush to buy our book, avidly read it and then race to tell everyone how wonderful it was. The word of mouth is so powerful that nothing else matters. Sweet, huh? Achieving this nirvana depends on three things. Let’s continue working backwards – which ought to warn…

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