Tui Allen, Author of the B.R.A.G.Medallion Honoree Ripple, shares her experience in entering foreign markets- Why might you want to publish in a foreign language, considering the extra barriers it presents? First of course to increase the size of your market – that's obvious. But it's possible there may be foreign markets which are more receptive to your particular book than the English-language market is. New Zealander Mary Scott, wrote romances set on remote NZ farms, back in the mid-1900s. They did well at home in NZ, but sold even better in translation in Germany. Germany was a bigger market of course, but her authentic tales of a life so different from their own experience, fascinated her German readers. But she had her publishers to arrange it all. What if you are self-published as so many of us are today? I know another author who self-published an excellent novel in English. He wanted the book to reach the German market. The author himself had a fair grip on German, but it was not his native tongue, so he hired a friend, a native German speaker, to translate the book for him. The translation seemed okay as far as he…
