By M. Louisa Locke-Award Winning Author Because the most recent book in my Victorian San Francisco Mystery series, Pilfered Promises, is set during the period between Thanksgiving and Christmas, 1880, I spent a good deal of time researching how residents of that city were celebrating the holidays that year, including looking for articles in the San Francisco Chronicle. What I found was that many of the traditions that we are familiar with today started in the Nineteenth century…including the importance of advertising special holiday sales! “The Arcade: We are offering this week SPECIAL and EXTRAORDINARY INDUCEMENTS to buyers of HOLIDAY PRESENTS, especially in our SILK DEPARTMENT” ––San Francisco Chronicle, December 19, 1880 However, these traditions were actually relatively new. Before the mid-1880s, most native-born Americans, particularly Protestants from the Northeast, saw Thanksgiving and not Christmas as the key national holiday. In fact, throughout the 1800s, a number of Protestant denominations were very resistant to the celebration of the birth of Christ in any fashion beyond religious observances. Not surprisingly, it was the Southern state of Louisiana, where there was a significant Catholic population, that first declared December 25th a holiday (in 1837), and Christmas wasn’t declared a national legal…
