Florence Osmund When it comes to marketing your book, one thing is fairly certain—people won’t buy it if they don't know it exists. A successful book launch will make people aware of your book so they will buy it and even help you promote it. You can do many things to launch your new book so that it gets into the hands of as many readers as possible. I’ve created the checklist that follows to guide you through the process, but I don’t recommend that you attempt to do everything. Pick out the ones that make sense for your book and ones you’re comfortable doing. Without promotion, something terrible happens...nothing! P. T. Barnum What You Can Do Long Before Your Book Is Released □ Create your elevator speech. □ Develop an author website. □ Start a blog. □ Establish yourself in discussion groups on social media sites. □ Start building an e-mail subscriber list comprised of people who are interested in your work. □ Create your profile on Amazon’s Author Central page and Goodreads. □ Create a list of book promotion and book listing sites. □ Have business cards made. □ Draft promotional handout materials (post cards, book marks, posters, etc). □ Determine your target market…