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Should You Buy a Blog Tour to Publicize your Book?

By Martha Kennedy, Author of indieBRAG Honorees, Martin of Gfenn, Savior and The Brothers Path When you write a novel and follow the indie publishing route, you’re faced with marketing your work yourself. There are a lot of “experts” with advice for reaching your market. When I finished my most recent novel, The Brothers Path, a book about the Protestant Reformation, I was determined to market it as well as any “real” publisher would. I had personal reasons for this, “I’ll show you!” and “V is for Vendetta” reasons, but mostly because I believe people will like it. To like it, readers have to know about it, so… The “experts” strongly advised indie authors to sign up for virtual book tours. This involves hiring a coordinator, who has extensive contacts with book-bloggers, to set up a “tour” for your book. The tour is a catalog of different book blogs that, for a period of time, feature your work in reviews, interviews, excerpts and prizes — in my case, it was free books — to those blog readers who win the raffle offered by a particular book blog. I believed the experts, and a virtual tour seemed like a good way…

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The Art of Social Media

  The Art of Social Media for Self-Publishing Authors Most if not all self-publishing authors do not have publicists to promote their work. Therefore, you must work diligently to have your books noticed. Social Media is a crucial key to networking and to publicize your book. You must be willing to put forth the time, but it is well worth the effort if done correctly. Companies such as BRAG are a wonderful example of on-line promoting and networking. If you are a BRAG Medallion Honoree, share to the world that you are! Share BRAG's website to other sites, talk about what it means to be a BRAG Honoree. When needing reviews, have legitimate reviewers read your book other than just family and friends. You need readers who will be objective and who could give their honest opinion and to give constructive criticism- when needed. Encourage reviewers to post their reviews on various sites, including book forums. On-line interviews are another tool for promoting your book. Holding interviews also gives the chance for the reader to feel more connected to you. Readers are more likely to buy your book if they know a little about you and what your interest is.…

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