Words of Wisdom

IF YOU WANT OPPORTUNITY TO NOTICE, GO KNOCK ON ITS DOOR!

indieBRAG is excited to be a witnesses to/and participant in the dramatic upsurge of self-publishing. Once considered a second-class citizen (or worse) in the world of publishing, self-publishing is now a force to be reckoned with; it has awakened the heretofore sleeping giants of traditional publishing. Clear evidence of this was Penguins' acquisition of Author Solutions last year. The executives at Penguin and other traditional publishers may be arrogant but they are not stupid. They seek to create a self-sustaining and highly efficient business model in which an indie author pays them to have their book published; does all the work promoting their book; and, if/when the book somehow manages to gain some meaningful measure of recognition and success, the big boys swoop in to offer the author a contract. They have, in effect, created a give and take relationship with indie authors whereby you give and they take! Only time will tell if signing a contract with a traditional publisher is something that a successful indie author will or should want. One advantage of such a deal is that a publisher can gain distribution in retail book stores; something that indie authors have great difficulty achieving. However, as eBooks…

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FOCUS ON WHAT REALLY MATTERS AND LEAVE THE ALGORITHMS TO OTHERS!

At The Media Briefing's Digital Media Strategies conference in London recently, it was reported that less than 3% of book sales on Amazon came from buyers who were simply browsing, and only 10% were derived from their "bought this/also bought" recommendations. These pale in comparison to 48% of sales from buyers who already knew the author or book they wanted, and were simply buying it online.The obvious conclusion is that most indie authors spend entirely too much time trying to get their title ranked higher by Amazon's algorithm! Instead, authors should focus on gaining name recognition. How? By connecting with their target audience: by reaching out to the people who are interested in their genre - bloggers, genre-specific websites and Facebook pages, as well as other relevant social media forums.Another interesting fact cited in London was that 17% of book sales were influenced by a book being listed on "Bestseller" or "Top 100" lists. For those indie authors who are fortunate enough to have their book placed on such a list, but find it near the bottom, another way to stand out is by having an appealing cover. This is true even if the book is only available as an…

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How To (Really) Sell Your Novel – The Shocking Truth

Re posted with permission of John YeomanOriginally posted on The Wicked Writing BlogFriday, April 5, 2013 Under: Libels & Wickedness   How do you sell a novel? That's the number one problem for every self-publishing author and it probably accounts for all the other numbers too. Unless your novel sells, you may well be a writer but you're not a novelist. Here are four ways that don't work. 1. Banner ads don't work. Many sites will sell you a banner, in a choice of sizes, to promote your book and each at a fancy price. None will yield a profit. You might not even get a single click-through. Why? The average click-through rate for banner ads is just three tenths of one per cent or 0.3%. That's the industry average according to imedia connections.com. So only three in 1000 people who see your banner ad will click on it. And only about 4% of those people will buy your book. (That's the average conversion-to-sale ratio at Amazon.) So you'll make just one sale for every 10,000 people who see your banner. How much will you be charged for that banner? Anything between $100 and $1000. Result: you'll lose your shirt.…

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A conversation with Bestselling Author Colleen Hoover

COLLEEN HOOVER Colleen lives in Texas with her husband and their three boys. She released her debut novel, SLAMMED, in January 2012 and the follow-up novel, POINT OF RETREAT, in February, 2012. Both books have been optioned for film as of October, 2012. Her bestselling Romance novel Hopeless has been on the New York Times E-Book Best Sellers list for 20 weeks! indieBRAG: Thank you, Colleen, for spending this time with us. Colleen Hoover: Thank you so much for having me. iB: You have written three very successful books in the Romance genre. I wonder if an author sets out to write in a specific genre or do they just write the book that is in them? In your case, did you choose the genre first and then create the book, or was the story already in your mind and it just happened to fit that genre? CH: When I began writing SLAMMED, I didn't even think about where it might fit if I tried to sell it. I wrote the book thinking I was going to be the only one to read it besides a few family members. Once the book was complete and I decided to upload it…

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Bob Mayer, bestselling author, talks audio books-

Bob Mayer is a West Point Graduate, Former Green Beret, CEO of Cool Gus Publishing and a NY Times Bestselling Author. He has had over 50 books published. He has sold over four million books, and is in demand as a team-building, life-changing, and leadership speaker and consultant for his Who Dares Wins: The Green Beret Way concept, which he translated into Write It Forward: a holistic program teaching writers how to be authors. He is also the Co-Creator of Cool Gus Publishing, which does both eBooks and Print On Demand, so he has experience in both traditional and non-traditional publishing. Thank you so much Bob for giving us some of your experience and wisdom on audio books. The latest sales figures tell us that ebooks significantly out number print books and that the latest trend is to have audio books. You have stated that this has been quite successful for you. We really appreciate you taking the time to share your thoughts with us and answer some questions. 1. Why do an audio book? It can be rather costly.I use the ACX program, which is a really well run system. I've invested over $50,000 in producing 30 audio books…

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Book Trailers- are they worth it?

I have read a lot about book trailers, and I have watched my share of them, and here is my final thought on whether they are worth it – I don't know! There seems to be little evidence that book trailers help sell books. I enjoyed watching some of them and a few actually got me interested in taking a look at the book. However, in general, most looked amateurish; they were just a slideshow with music. They were more helpful if I went to the book's website first and then watched the video. In other words, they did not grab my attention on their own; rather they simply added to my overall interest in the book. But the point is I'm not sure they would encourage me to actually buy the book. Obviously, I am biased but I do enjoy being able to click on a book trailer when I go to one of our B.R.A.G.MedallionTM Honoree detail pages. But, there again, I have already sought the book out and I know it is well worth the investment of my time and money. So here is what I think- A book trailer is a nice enhancement to all the…

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# Authors, Reviews, Trolls and the fight goes on!- Part 2

Our previous blog on "Reviews" triggered a great conversation. In this, the second blog on the subject, we offer authors some thoughts on dealing with negative reviews. I hope you will join us again and share your thoughts and experiences- 1. Take negative reviews into consideration. The reviewer just may be right! Well-¬written and thoughtful critical reviews can be helpful – painful, but helpful. Be open-minded. Listen. Read. Be willing to consider the opinion of others. In the end, you may still disagree but you may also gain some valuable learning. 2. Respond to fair-minded reviews. It is always nice to thank someone who takes the time to read and critique your book. You should do this even if you disagree with the review but be gracious, and NEVER enter into an emotional, heated discourse. No-one benefits and more times than not, it turns personal and ugly. 3. Consider reviewing books for other authors. This is the best way to create the "word of mouth" buzz that all authors want. In turn, your reviews may encourage others to review your book. But always be objective and professional. Never gush or attack; both are equally amateurish.4. Ignore the "trolls". Unfortunately, there…

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Authors, Reviews, Trolls and the fight goes on!

Wow! It seems the entire literary community is on fire about reviews and alleged "troll" attacks. First, let me say that indieBRAG does not depend on reviews for several very good reasons. A well-written review by a reviewer who genuinely cares about books is a valuable source of information – favorable or not. However, there are more than a few people out there who use this venue just to be mean and disagreeable. Others try to show their higher level "intellect" by picking any book apart. They believe that to critique means simply to find fault. As evidence of this I should note that even the universally acclaimed book, To Kill A Mockingbird, has received one star reviews! BLOG #1We will be offering some information about writing a respectful and responsible review.BLOG #2We will also be offering authors some advice and, hopefully, help in dealing with negative reviews. So here we go, be sure to join the conversation- Reviewers first- Our B.R.A.G. interviewer and a book reviewer from www.layeredpages.com Stephanie Moore: The most important thing to do when reviewing is to read the book first of course. You must understand what you are reading in order to write a good…

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Audio Books-The Next New Thing! Part 1.

Here are a few highlights from the 2011 Association of American Publishers report: Total book sales in all categories hit $805.7 million• Hardcover books fell 11.3%• Paperbacks fell 19%• eBook sales increased 115.8%• Downloaded audio books increased 8.8% to $6.5million.• The fastest growing category in the iTunes App store – books! For those of you who may be skeptical about audio books – I should point out that it was just a few short years ago that no one believed eBooks would ever catch on! If you put audiobooks into your search you will find HUNDREDS of companies getting into the audiobook production business. You no longer see "never" when readers are asked how often they listen to audiobooks; everyone is now ready and willing to give audiobooks a try. The past stigma about listening to books is long past. Listeners are no longer lazy but busy! We now use audiobooks while our hands are doing other things. After all, listening to stories has been part of every culture, teaching us and entertaining us, from the beginning of time. Audiobooks are here and growing in popularity, they are the next means of getting your book out there to new audience…

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A chat with best selling author Addison Moore

  Addison Moore is a New York Times and USA Today bestselling author who writes contemporary and paranormal romance. Previously she worked as a therapist on a locked psychiatric unit for nearly a decade. She resides on the West Coast with her husband, four wonderful children, and two dogs where she eats too much chocolate and stays up way too late. When she's not writing, she's reading. Addison's Celestra Series has been optioned for film by 20th Century Fox.   Thanks you so much Addison for sharing your thoughts and experiences on self-publishing with us. It is encouraging to us all to see wonderful self-published authors, such as you, get the attention they deserve!I am sure the readers and authors at indieBRAG will appreciate your input- First of all, why did you self-publish? Did you try to get a traditional publishing deal?I started self-publishing in 2011, ironically after I procured my dream agent. I was deterred by how long it would take to get a traditional book into the market and I wanted to write more than a book a year. Did you use professional help for story or copy editing, cover design or in other ways?My husband and I…

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