Jen Warren tells you what a reader wants- Every writer wants to leave a lasting impression. They want to create unforgettable characters, extraordinary worlds, with a storyline that drags the reader in and never lets go. They want, above all, to write a good book. The question is: what makes a book "good?"Every reader has their own preferences. What appeals to one will not appeal to all. The most important thing for any writer to consider is their target audience. Whether you've written an elegant work of literary fiction, or the hottest romance to hit the shelves since Fifty Shades, your readership should play an important role in the decisions you make when finishing and promoting your work.That said, there are – I believe – some basic elements that can help any novel achieve a measure of greatness. 1. Cover. You knew this was coming, didn't you? Yes, the all-important cover can make or break the potential of any story. If it looks thrown together by an amateur, readers WILL be afraid to open it up. A bad cover inspires no confidence in the quality of the work inside.Take a look at the covers of other books in your genre.…