Alison Morton

Marketing Your Book(s) by Alison Morton

Why marketing? Publishing a book yourself is fun as well as hard work. But if you are going to sell your book, you need to adopt some commercial principles and practicalities. We often hear “sales and marketing” bracketed together, but they are two distinctly different things, although intimately connected. Marketing as a way of building awareness of yourself, your work and your brand, thus creating a demand in the customer’s mind so that they will seek you out – basically, the battle for the mind. Sales, on the other hand, is focused on persuading the customer to buy by meeting a need at the right time. But readers can be turned off by overly aggressive sales tactics. Now I love talking to readers face to face and sharing the fun and fascination of my Roma Nova books with them. But there’s a lot of work leading up to the point when you sell that reader your book, and that’s all about marketing. So let’s get down to marketing The pre-requisite is a good product. A well-edited story, with professional layout and design, a great back cover blurb and stunning cover are all taken as given. (Well, the B.R.A.G. Medallion award…

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Overcoming the Terror of Speaking by Alison Morton

Alison Morton is the author of the Roma Nova thriller series – all B.R.A.G. Medallion honorees! Her latest is AURELIA featuring a new heroine pursuing silver smugglers in the late 1960s. It’s the day. You have a mass of faces in front of you. You are alone in the arena and the lions are pacing back and forth, tongues salivating. The be-tunicked and be-toga-ed are watching, a smile on their lips, ready to be entertained, but their thumbs are ready… No, this isn’t Ancient Rome, although it may feel like it as you stand there, notes in trembling hand, praying that the PowerPoint will work and that nobody will laugh or boo. An exaggeration, perhaps, but speakers today at events are expected to be as entertaining and as quick on their feet as ancient gladiators. Sometimes people who are expert in their field are not happy to speak to an audience. This is a shame as they may the very people we’d like to hear from. Now, I like standing up in front of people, but that’s not enough. I still agonise about whether I have too much or too little material or if I’m pitching it at the right…

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