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This Time It’s NOT Personal


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Genres Non-Fiction
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We’re not who we think we are, and science can prove it. Evidence stretches from the Big Bang to the here and now, and what it shows is that personal identity is a gene-induced sensation, an evolutionarily advantageous self-narrative, a fake ID. It’s a misperception that Einstein labeled “an optical illusion of consciousness.” THIS TIME IT’S NOT PERSONAL lays out how and why that happened, where it might lead, what we can do about it, and why we should. Award-winning researcher Sam Hicken offers up a scientific self-help book packed with scholarship and humor, a work that Kirkus Reviews described as “a funny, irreverent tour through the salient points of scientific knowledge,” and “a must-read for the scientifically curious.”

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