Book Marketing

Marketing Your Book(s) by Alison Morton

Why marketing? Publishing a book yourself is fun as well as hard work. But if you are going to sell your book, you need to adopt some commercial principles and practicalities. We often hear “sales and marketing” bracketed together, but they are two distinctly different things, although intimately connected. Marketing as a way of building awareness of yourself, your work and your brand, thus creating a demand in the customer’s mind so that they will seek you out – basically, the battle for the mind. Sales, on the other hand, is focused on persuading the customer to buy by meeting a need at the right time. But readers can be turned off by overly aggressive sales tactics. Now I love talking to readers face to face and sharing the fun and fascination of my Roma Nova books with them. But there’s a lot of work leading up to the point when you sell that reader your book, and that’s all about marketing. So let’s get down to marketing The pre-requisite is a good product. A well-edited story, with professional layout and design, a great back cover blurb and stunning cover are all taken as given. (Well, the B.R.A.G. Medallion award…

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Is it worth the effort to actually get your book on these shelves?

  Doesn’t it seem like a dream come true to get your book into a book store such as Barnes and Noble?  Ah, to see your book flying off the shelves in a “real” book store….. a store with thousands of books; hundreds in your genre; many traditionally published by the big guys; all languishing, sad and unnoticed. How do you feel about this?  Is it worth the effort to actually get you book on these shelves?  I wonder.  It is a fact that the big publishers are making a great deal of money- reportedly more than ever and even less to the authors than previously.  The world hasn’t turned exclusively to the online retailers yet.  There are still those readers who want to hold a book –even if the price between a print books and ebook can be extreme.  The usual cry is “what is better selling 2 books at $30 each or 20 at $3.  I would say the 20 books because the more readers you have the better chance you have of establishing the much desired word-of-mouth needed to make your book a best seller (not necessarily a big money maker).  I believe the success of a…

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