Reviews – Who needs them?

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We all do, of course. Or at least, we believe we do. It is the Amazon reviews we are really craving. After all, that is where we sell most of our books. We have also learned if you achieve fifty reviews on Amazon, the company begins to take you seriously, and you could be featured in their newsletter and/or other promotions. I do not know how true the statement is, but one of my books has achieved this target, and it is selling well.

How can we get there?

Maybe, like myself, you purchase products other than books on Amazon. Perhaps, you ordered a set of towels, for example, or a coffee maker? When your items arrive, you open the carton and begin using the contents, but did the thought of leaving a review ever cross your mind? Backing up a step, remember when you were searching for the product? Did the number of reviews influence your purchase? Did you read the review and, if so, did the negative reviews cause you to continue shopping?

We could begin leaving reviews ourselves on all products purchased on the Amazon site. The number of reviews, especially, if they are helpful to others, adds to your rating on the reviewer’s list. Having your name “out there” increases your visibility. I am making a concerted effort to review every purchase. A few minutes time is well worth the effort, and you just might find a new reader for your latest novel.

But back to our main concern. How do we obtain more reviews? Begging your family and friends is not a good idea.  Even though promises are made, writing an actual review is usually not forthcoming, which is not only disappointing but embarrassing as well.

I do believe, however, in Writers supporting other Writers. Through Facebook, I have managed to join excellent writing groups. No, not to exchange reviews, but to discuss problems / issues within the writing profession. Without asking directly or pushing your latest novel, you can build up your followers and relationships. If other writers are interested enough to read your book, then yes, I believe the chances of receiving a review are good.

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We know writing a review can be time consuming, but it is time well spent. There are also numerous promotional sites. I know of one you can join for a fee, of course. However, this particular site has a Facebook page, and if you read some other writer’s work and leave a review, you then can list your own title. This is not swapping reviews, which is against Amazon rules, and there is no guarantee that your book will be read after your posting.

Finally, there are those reviews written by total strangers, who state they really enjoyed the story, or not. Those I find the most amazing.  Whether positive or negative, the reader took the time to acknowledge your work.  At the end of the day, a review is one person’s opinion, nothing more, and it is these opinions that are coveted.

B.R.A.G. Medallion Honoree

By Elisabeth Marrion

The comments, advice and opinions expressed here are those of authors whose books have been honored with a B.R.A.G. Medallion. They do not necessarily reflect the views of the owners, management, or employees of indieBRAG, LLC.

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