Promo or No Promo?

What is the best way to get attention for your book?

Renee Pawlish did an interesting piece on her blog – To Become A Writer on what is the best way to promote your book or not to promote at all. According a recent Taleist survey, there seems to be very little benefit to paying for reviews or ads and that most successful authors would agree that word-of-mouth is the number one driving force to success. But how do you generate such word-of-mouth? Certainly your family and friends are great advocates but not enough to drive up sales!

Reviews do matter, but one of the issues that we have avoided here at B.R.A.G. is whose reviews. Sites where an author, all of his friends and family fill the reviews with glowing accounts of the best book ever, gives a reader false hope this is going to be a book they will like. I don’t believe a reader chooses a book because it is self-published or not, but reading a bad self-published book might give them the impression that most are not worth reading and shy away from a book because it is self-published.

Where do you get worthwhile reviews? Well, first of all, here at B.R.A.G. We have a global reading base who are not in any way related to the authors and have nothing to gain but the satisfaction of finding the next really good book. Goodreads and Facebook are also a great way to find reviewers and bloggers to offer your book to.

Here is something to consider when you are out trying to get the attention you hope will send your book to the bestseller lists- Make sure this books is well conceived, well written, thoroughly edited (both story and copy) and properly formatted. Let us not forget that word-of-mouth can go both ways. One bad review probably won’t destroy your chances for success but several certainly will.

Another widely accepted view is that to be a bestselling author, you have to write books! Once fans have discovered your amazing book they will be looking for more and if you don’t provide them with more great stories, they will most likely stop talking and that is exactly what you don’t want.

So my humble opinion is write, write, write and use the advertising money you save on editing and a really great cover. Let the knowledgeable readers on Goodreads, facebook and other social media know your are out there and spend what little time you have left in a day getting reviews.

Yes, I think word-of-mouth is the answer – just make sure it is authentic enough to carry your book to the top and, most important, make sure your book is ready for such scrutiny!

Oh, and of course, a B.R.A.G.Medallion will tell all readers this is a book worth your time and money!

4 responses to “Promo or No Promo?”

  1. Nancy Janes says:

    I’m a novice in learning the “ins and outs” of the best advertising methods. I need guidance in the process. Thank you for this article of excellent advice.

  2. Martha Reynolds says:

    This is an excellent post! I agree that word-of-mouth is the best way to get some buzz going. I blew my (tiny) budget on editing, formatting, and a fabulous book cover, and was only able to put out an e-book for my debut novel (“Chocolate for Breakfast”). My friends have downloaded it, and the reviews are great (well, they are my friends). Now the challenge is getting that book out in front of people who don’t know me, but would be willing to take a chance on me.
    Thanks for the good advice!

  3. Samuel A Helms says:

    Very good point about the editing. I think a good first step is to use the grammar check in word-processing programs. That catches a lot of glitches. Another trick is to read your work backwards, sentence by sentence, starting from the very end of the work. This way you focus on each sentence individually without being distracted by the plot.

  4. Roberta Smith says:

    Once you’ve paid for a professional edit and a great cover, it can still be tough to get noticed. There are soooo many Indie books. What about giveaways? If you do a giveaway on Goodreads, hundreds see your book. Hopefully, those that win will do a review.

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