By Elisabeth Marrion
Finished your book? Ready to publish? Or published already? Now what?
You searched the internet for ways to promote your book without having to spend a lot of money. Maybe you are already subscribing to a writer’s magazine, which is full of really useful information for new and published writers. You check other authors websites, because you are about to create one yourself or have one up and running. You are joining, or are about to join, Twitter, Facebook, Linked-in, Google+ and even are starting a blog. You might consider becoming a member of a writer’s society. You name it, you do it. You devour all the information you can find on how to get your name out there. You might even have a publisher who provides you with an information sheet, what you should do. You contact your local papers, your local shops, libraries. They all have been waiting, just for you, Right? And you appeal to your family and friends for their support.
By now you have joined Goodreads, of course, because you were being told to do so. Although, maybe like me, you are totally mystified, but you offer giveaways, hoping the recipient will leave a review.
Twitter – why does nobody find your tweets interesting? You expected them to go viral. And what is a blog anyway? Why is it not working for me?
Eventually, reality sets in, and you discover marketing your work is not as easy as you once thought. Why are you not constantly being asked where to buy your book? If it has not dawned on you already, it will now. It is up to you. You have to work at it and nurture every contact you come across, gradually bit by bit.
It is time to take a deep breath and a step back.
Minimise your efforts on areas, you are not yet familiar with, but keep a presence.
Maximise, and work on your strong points.
Twitter for example. My Twitter participation at this time, consists of tweeting and re-tweeting tweets. While conversations are rare at this stage, I continue to engage my followers, whose numbers increase on a daily basis.
Facebook, have you joyed any author groups and societies? These can be very helpful and informative. However, be aware, that ‘pushing’ your book is not favourably and this practice can have the opposite effect. Build on you contacts, engage your fellow writers and readers. With ‘indirect’ advertising, it is not necessary to mention your book at all. Become part of a team, your efforts will not go unnoticed.
Goodreads, I do not fully understand how to use the Goodreads Author Program advantageously, still, I maintain a presence on the site.
Blog, and Google+ plus. To some writers, reader’s blogging it is second nature, but I have yet to fully embrace to concept. I have been fortunate to develop wonderful relationships with other bloggers, and participate in conversations. Naturally I share the posts, which keeps my blog interesting and fresh. Thank you, fellow bloggers.
Also, consider entering writing contests, you might be pleasantly surprised.
Meanwhile I am concentrating on finding out, what will work best for me.
Check out Liverpool Connection