READER SURVEY: PART TWO
In this Blog I will continue my summary of key findings from the indieBRAG 2014 Reader Survey. As was the case with Part One, these results reflect the views and preferences of the respondents as distinct from their role as members of the indieBRAG reader team.
Important Considerations in Buying a Book
- Not surprisingly, the Genre of a book is a critical determining factor in whether or not it is purchased. Like last year nearly 70% of readers said this was either Extremely or Very Important.
- Author, Price and an eBook version are important with over 40% of the respondents rating each of these as Extremely or Very important factors. Once again, these results are consistent with the 2013 findings.
- Title, Overall Length and whether or not it is Part of a Series are relatively less important factors.
Factors Used in Judging a Book
- Over half of readers read only a few pages or the 1st Chapter before deciding on a book. This is comparable to last year.
- The percentage of readers who said they read several chapters before deciding on a book was down to 6% this year versus 23% in 2013.
- The other two measures, the Blurb/Back Cover and 1st Paragraph or Two held versus the previous year’s survey.
Types of Reviews Read
- All respondents read book reviews on amazon.com and 70% of them say these reviews can Always or Usually be trusted. This was up from 56% last year.
- Almost all respondents read Goodreads but the percentage who trust them at 41% was down versus 2013 when 56% felt they were trustworthy.
- 84% do not believe what they read in Paid Reviews, which is worse than 2013 when 61% said they were untrustworthy.
- Believability for the New York Times, Literary Magazines and Newspapers also deteriorated versus 2013.
- Conversely trustworthiness of blogger reviews improved modestly versus 2013, with a rating of Always and Usually believable rising from 30% to 36%.